Remote Senior Digital Experience & Insights Leader

GroupA; Florida; Remote; USD 120,000 - 160,000; Full time

Job summary

GroupA is seeking a Sr. Manager, Digital Experience Strategy & Insights to join the Digital Enablement Team. You will lead the Voice of Customer program and synthesize customer feedback, behavioral data, and market signals to shape digital strategy.

The role requires cross-functional partnership with Product, Design, Engineering, Analytics, Marketing, Sales and Customer Support to translate insights into adoption strategies and measurable improvements across digital channels.

Qualifications

• Bachelor’s degree or equivalent relevant experience in business, marketing, analytics, or a related field.
• 7+ years of experience in customer insights, digital strategy, or related areas.
• Experience leading Voice of Customer programs using qualitative and quantitative methods.
• Ability to translate customer and market insights into product decisions and outcomes.
• Strong problem-solving and cross-functional collaboration skills.

Responsibilities

• Own and evolve the Voice of Customer program across digital products and channels.
• Integrate feedback with analytics, market intelligence, and operational signals.
• Develop research agendas and identify unmet customer needs and market shifts.
• Partner with Product, Marketing, Sales, and Digital Enablement to translate findings into improvements.
• Define metrics to measure progress toward trusted digital channel goals.
• Facilitate cross-functional sessions to move from observations to decisions.
• Structure ambiguous problems, design pilots, and evaluate new concepts.
• Build scalable reporting and self-service insights capabilities.

Skills

Voice of Customer

Cross-functional collaboration

Digital analytics

Executive storytelling

AI-enabled tooling

Education

Bachelor’s degree or equivalent relevant experience

Tools

Adobe Analytics

Databricks

Quantum Metric

SurveySparrow

Job description

GroupA is seeking a Sr. Manager, Digital Experience Strategy & Insights to join the Digital Enablement Team. You will lead the Voice of Customer program and synthesize customer feedback, behavioral data, and market signals to shape digital strategy.

The role requires cross-functional partnership with Product, Design, Engineering, Analytics, Marketing, Sales and Customer Support to translate insights into adoption strategies and measurable improvements across digital channels.