Remote Senior Director, Insights & Growth Strategy

Apex Tool Group, LLC; United States; Remote; USD 151,000 - 249,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Short/Long-term disability coverage

401(k) Savings Plan

Educational assistance

15 days paid vacation

11 paid holidays

Job summary

Apex Tool Group, LLC is seeking a Senior Director of Insights and Strategy to lead our consumer and customer insights function and partner with Product Marketing and Brand Teams to drive marketing and product strategy. This remote role sets the research agenda, manages an expert advisory panel, and applies evidence to brand positioning and portfolio direction.

The position oversees market intelligence, cross-functional collaboration, and a strategic roadmap for product development and channel

Qualifications

• 12+ years in consumer or customer insights, market research, or marketing strategy.
• Experience in durable goods, tools, building products.
• Direct experience building segmentation, positioning, and brand architecture.
• Experience contributing to product portfolio and roadmap decisions.
• Working fluency in qualitative and quantitative methods.
• Experience running a panel, community, or advisory council.
• Experience with distributor, industrial supply, retail, and home center channels.
• Comfortable presenting to executives and working directly with end users in the field.

Responsibilities

• Develop customer segmentation and audience profiles across end users, distributors, retailers, and channel partners.
• Define brand positioning, messaging, and growth priorities using customer and market insights.
• Evaluate messaging, pricing, channel effectiveness, and brand health to support business decisions.
• Identify customer needs and market opportunities through research and VOC insights.
• Assess and validate new product concepts through testing and field trials.
• Support innovation priorities based on customer and channel needs.
• Lead a 12–18 month research roadmap aligned with business priorities.
• Manage research intake, prioritization, budget, and quality standards.
• Maintain and socialize a centralized knowledge library of research findings.
• Build and manage a panel of industry professionals and end users.
• Oversee product testing, concept evaluation, and customer feedback programs.
• Track panel effectiveness and ensure representative participation.
• Monitor market trends, competitive activity, and channel dynamics.
• Provide insights on future demand and portfolio opportunities.
• Translate market intelligence into actionable business recommendations.
• Support stage-gate product development with consumer and customer insights.
• Lead concept testing, market validation, and post-launch performance analysis.
• Establish evidence-based criteria for advancement through development stages.
• Lead and develop internal and external research resources.
• Establish standards for insights generation, reporting, and knowledge sharing.
• Enable self-service access to research tools and insights across the organization.

Skills

Insights leadership

Durable goods experience

Tools industry

Segmentation & positioning

Product roadmap

Qualitative methods

Quantitative methods

Panel/community management

Channel experience

Executive presentation

Job description

Apex Tool Group, LLC is seeking a Senior Director of Insights and Strategy to lead our consumer and customer insights function and partner with Product Marketing and Brand Teams to drive marketing and product strategy. This remote role sets the research agenda, manages an expert advisory panel, and applies evidence to brand positioning and portfolio direction.

The position oversees market intelligence, cross-functional collaboration, and a strategic roadmap for product development and channel