Remote Senior Director, B2B Demand Gen & ABM Growth

Pomelo Care

United States

Remote

USD 235,000 - 255,000

Full time

8 days ago

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Benefits offered by this job

Health, Dental, Vision coverage for家员工

Health Savings Account (HSA) options

Flexible Spending Account (FSA)

Equity grant participation

401(k) program

Competitive vacation policy

16 weeks paid parental leave

Fully remote work within US

Job summary

Pomelo Care is seeking a Senior Director of Demand Generation to own the growth engine across health plan, employer, and broker channels. You will design, scale multi-channel campaigns and ABM strategies to generate pipelines and revenue.

This role reports to the VP of Marketing and can be based anywhere in the continental US. You will lead the technology stack, analytics, and collaboration with Sales to maximize pipeline velocity.

Qualifications

10+ years of B2B demand generation experience in health tech or related field.
Proven ABM and performance marketing programs that drive pipeline and revenue.
Experience in fast-paced startup environments and building processes from scratch.
Deep technical expertise with marketing automation and CRM platforms.

Responsibilities

Design, execute, and optimize multi-channel demand generation campaigns to drive high-quality pipeline.
Build and scale ABM programs for complex healthcare buyers.
Manage end-to-end lead lifecycle, lead scoring, and MQL-to-SQL handoff with Sales.
Own marketing tech stack, analytics, and attribution to measure ROI and CAC.
Collaborate with Content and Product Marketing to align offers and assets with buyer pain points.

Skills

B2B demand generation

ABM programs

Performance marketing

Marketing automation

HubSpot

Marketo

Salesforce

6sense

Demandbase

Terminus

Analytics

Tools