Director of Demand Gen & Growth Marketing

Pindrop; Atlanta (GA); Vor Ort; USD 167.000 - 200.000; Vollzeit

Benefits dieser Stelle

Annual discretionary bonus

Zusammenfassung

Pindrop is seeking a Director of Demand Generation to own the marketing-sourced pipeline across Core, Healthcare, and Pulse for Meetings. You will report to the VP of Growth and collaborate with Growth pods, PMM, Brand, BDRs, Sales, and RevOps to turn strategy into campaigns that drive pipeline.

You’ll lead end-to-end campaigns, manage budget, and work with cross-functional teams. The role demands 10+ years in B2B SaaS demand generation and proficiency with Salesforce, Marketo, and ABM platforms.

Qualifikationen

• 10+ years in B2B SaaS demand generation or growth marketing.
• 3+ years owning a marketing-sourced pipeline target.
• Experience operating an integrated campaign model across paid, email, events, ABM, webinars, and content.
• Hands-on with cross-functional teams (PMM, brand, digital, BDR, sales).
• Proficient with Salesforce, Marketo, and ABM platforms.

Aufgaben

• Own the pipeline number and manage full-funnel performance from lead to closed-won.
• Design and run end-to-end campaigns with audience targeting, messaging, channels, content, calendar, and budget.
• Coordinate with PMM, Brand, Digital, Lifecycle, ABM, and Sales on launch partners.
• Operate in weekly sprints inside a pod model.
• Allocate budget and manage agencies/contractors.
• Apply AI-first thinking to improve targeting and velocity.

Kenntnisse

B2B SaaS

Demand generation

Growth marketing

Pipeline ownership

Integrated campaigns

Cross-functional teams

Funnel math

Salesforce

Marketo

ABM platforms

Demandbase

6sense

Tools

Demandbase

6sense

Jobbeschreibung

Pindrop is seeking a Director of Demand Generation to own the marketing-sourced pipeline across Core, Healthcare, and Pulse for Meetings. You will report to the VP of Growth and collaborate with Growth pods, PMM, Brand, BDRs, Sales, and RevOps to turn strategy into campaigns that drive pipeline.

You’ll lead end-to-end campaigns, manage budget, and work with cross-functional teams. The role demands 10+ years in B2B SaaS demand generation and proficiency with Salesforce, Marketo, and ABM platforms.