Senior Digital Marketing - Owned Channels & Analytics

Humana Inc; Lansing (MI); Remote; USD 86,000 - 119,000; Full time

Job summary

CenterWell, part of Humana Inc., seeks a Senior Associate, Digital Marketing to develop and execute data-driven strategies across website, email, SMS, SEO, and organic social channels. The role supports lifecycle campaigns, content optimization, audience segmentation, and performance reporting with cross-functional teams.

Ideal candidates have 4+ years in digital marketing, strong analytics and project management skills, and experience in agile environments; healthcare marketing experience is

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 4+ years of digital marketing experience, focused on owned channels.
• Strong understanding of SEO, content strategy, digital attribution, and user experience.
• Experience working in agile PODs and applying agile principles to campaigns.
• Strong analytical, communication, and project management skills.
• Results-oriented with data-driven decision-making.

Responsibilities

• Lead and support digital marketing initiatives across website, email, SMS, and organic social.
• Support acquisition website authoring needs across properties and testing agenda.
• Assist with audience-first campaigns that drive engagement, conversion, and retention.
• Monitor KPIs across owned channels and compile performance reports.
• Ensure digital content reflects brand voice and complies with standards.
• Collaborate with internal teams (creative, analytics, portfolio/brand) and external agencies.

Skills

Digital marketing

Analytics

Agile methodologies

Project management

Email marketing

SEO

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Master’s degree or MBA (preferred)

Job description

CenterWell, part of Humana Inc., seeks a Senior Associate, Digital Marketing to develop and execute data-driven strategies across website, email, SMS, SEO, and organic social channels. The role supports lifecycle campaigns, content optimization, audience segmentation, and performance reporting with cross-functional teams.

Ideal candidates have 4+ years in digital marketing, strong analytics and project management skills, and experience in agile environments; healthcare marketing experience is