Remote Senior Digital Experience Architect (CRO & Growth)

GoodRx, Inc.; Northern (KY); Hybrid; USD 72,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

ESPP

Job summary

GoodRx, Inc. is seeking a Sr. Digital Experience Specialist to optimize digital journeys for priority growth areas like Companion and Weight Loss Subscriptions.

You will translate goals and insights into CRO roadmaps, collaborating with Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver measurable results. You will lead experiments using Optimizely, analyze data with Amplitude/GA/Looker, and leverage a CMS (Contentful) to ensure consistent messaging across

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience.
• 5+ years of digital experience, growth marketing, or related digital disciplines.
• Proven ability to lead digital strategy and landing-page optimization across multiple channels.
• Strong understanding of performance marketing and user-centered design.
• Hands-on experience with experimentation platforms and analytics tools.
• Proficiency with enterprise CMS (Contentful) and project management tools (Jira, Asana, Airtable).
• Excellent analytical, project management, and stakeholder communication skills.

Responsibilities

• Strategy & Roadmap: Define digital experience strategies and manage CRO/landing-page roadmap.
• Optimization: Drive landing-page optimization and maintain messaging continuity across channels.
• Experimentation & Analytics: Design, run, and analyze A/B/multivariate experiments; generate insights.
• Cross-Functional Leadership: Coordinate CRO, landing-page, and upsell development with Marketing and Product leads.
• AI Integration: Implement repeatable AI-driven workflows for research, content, and processes while upholding brand standards.

Skills

Digital experience

Growth marketing

CRO strategy

Analytics

Stakeholder comms

Project management

A/B testing

CMS familiarity

Education

Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience

Tools

Optimizely

Amplitude

Google Analytics

Looker

Contentful

Jira

Asana

Airtable

Job description

GoodRx, Inc. is seeking a Sr. Digital Experience Specialist to optimize digital journeys for priority growth areas like Companion and Weight Loss Subscriptions.

You will translate goals and insights into CRO roadmaps, collaborating with Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver measurable results. You will lead experiments using Optimizely, analyze data with Amplitude/GA/Looker, and leverage a CMS (Contentful) to ensure consistent messaging across