Sr. Digital Experience Specialist

GoodRx, Inc.; Northern (KY); Hybrid; USD 72,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

ESPP

Job summary

GoodRx, Inc. is seeking a Sr. Digital Experience Specialist to optimize digital journeys for priority growth areas like Companion and Weight Loss Subscriptions.

You will translate goals and insights into CRO roadmaps, collaborating with Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver measurable results. You will lead experiments using Optimizely, analyze data with Amplitude/GA/Looker, and leverage a CMS (Contentful) to ensure consistent messaging across

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience.
• 5+ years of digital experience, growth marketing, or related digital disciplines.
• Proven ability to lead digital strategy and landing-page optimization across multiple channels.
• Strong understanding of performance marketing and user-centered design.
• Hands-on experience with experimentation platforms and analytics tools.
• Proficiency with enterprise CMS (Contentful) and project management tools (Jira, Asana, Airtable).
• Excellent analytical, project management, and stakeholder communication skills.

Responsibilities

• Strategy & Roadmap: Define digital experience strategies and manage CRO/landing-page roadmap.
• Optimization: Drive landing-page optimization and maintain messaging continuity across channels.
• Experimentation & Analytics: Design, run, and analyze A/B/multivariate experiments; generate insights.
• Cross-Functional Leadership: Coordinate CRO, landing-page, and upsell development with Marketing and Product leads.
• AI Integration: Implement repeatable AI-driven workflows for research, content, and processes while upholding brand standards.

Skills

Digital experience

Growth marketing

CRO strategy

Analytics

Stakeholder comms

Project management

A/B testing

CMS familiarity

Education

Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience

Tools

Optimizely

Amplitude

Google Analytics

Looker

Contentful

Jira

Asana

Airtable

Job description

## Sr. Digital Experience SpecialistApply: Remote USA: Full time: Posted 7 Days Ago: JR100657**GoodRx is the leading prescription savings platform in the U.S.**Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.**About the Role:**We are seeking a strategic, detail-oriented Sr. Digital Experience Specialist to enhance digital journeys for GoodRx’s priority growth areas, including Companion, Weight Loss Subscriptions, and other key business lines. In this role, you will translate business goals, customer insights, and performance data into actionable conversion rate optimization (CRO) and digital experience roadmap, You will work independently and partner across Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver effective digital experiences and measurable results.. **Role & Responsibilities:*** Strategy & Roadmap: Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap.* Optimization: Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels.* Experimentation & Analytics: Design, launch, and analyze A/B and multivariate experiments (e.g., using Optimizely) and utilize analytics (e.g., Amplitude, Lookr) to generate actionable insights.* Cross-Functional Leadership: Act as the point of contact for CRO, landing page, and upsell development within Marketing. Partner closely with Marketing and Product leads to ensure testing plans and designs meet evolving business objectives and product/campaign needs.* AI Integration: Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards. Communicate findings, recommendations, and results to cross-functional stakeholders and adapt approaches based on business needs and performance data. **Required Qualifications:*** Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience.* 5+ years of experience in digital experience, growth marketing, or related digital disciplines.* Proven ability to lead digital strategy and landing-page optimization across multiple channels.* Strong understanding of performance marketing and user-centered design.* Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker).* Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable).* Excellent analytical, project management, and stakeholder communication skills. **Preferred Qualifications:*** Experience in subscription, healthcare, or high-volume consumer digital businesses.* Demonstrated ability to build repeatable experimentation, reporting, or AI-enabled workflows that improve team speed and quality.* Experience partnering with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering. **Measures of Success:*** Successful connection of digital experience priorities to measurable business outcomes.* Improvement in conversion, engagement, subscriber growth, and retention KPIs.* Predictable delivery of high-quality experiments and launches.* Strong cross-functional alignment and reduced operational friction.All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.San Francisco and Seattle Offices:$96,000.00 - $154,000.00New York Office:$88,000.00 - $141,000.00Santa Monica Office:$80,000.00 - $128,000.00Other Office Locations:$72,000.00 - $115,000.00GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [e-mail] prioritize candidate safety. Please be aware that all official communication will only be sent from **@****goodrx.com** or **[e-mail]**addresses.GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.