Remote Senior Data Analyst — Audience Strategy

NMQ Digital; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote Work Model

Referral Program

NMQ Academy access

Mentorship Program

Global team experience

Job summary

NMQ Digital, a Dutch-rooted, globally active digital partner, seeks a Senior Data Analyst (Strategy) to shape audience design for cross-channel campaigns. This role works with marketing, CRM, and analytics teams to translate briefs into precise segmentation and lifecycle insights.

Responsibilities include modeling audiences, validating logic with SQL, and staying ahead of GDPR/CCPA privacy considerations. Pacific time hours reflect global engagement and a flexible remote first policy.

Qualifications

• 3+ years of experience in audience strategy, CRM targeting, or digital campaign planning.
• Strong understanding of digital customer journeys and lifecycle marketing strategies.
• Familiarity with marketing analytics tools (e.g., GA4, Adobe Analytics) and CDPs (e.g., Adobe RT-CDP, Segment).
• Familiarity with data visualization tools (e.g., Tableau, DOMO).
• Experience partnering with marketing, CRM, or paid media teams to design personalized audience strategies.
• Experience in SQL or similar tools to support analysis and audience logic validation.
• Experience interpreting marketing goals and translating them into audience design and segmentation logic.
• Familiarity with A/B testing, holdout methodology, and other campaign measurement frameworks.
• Background in B2C sectors such as retail, eCommerce, or subscription services preferred

Responsibilities

• Design and manage audience segmentation strategies aligned with customer journeys and campaign objectives.
• Collaborate with marketing, CRM, and paid media teams to define audience needs for personalization and targeting.
• Translate marketing briefs into segmentation logic using behavioral, transactional, and CRM data.
• Define audience use cases across channels including email, paid media, on-site personalization, and app messaging.
• Support experimentation strategies through strategic audience design (e.g., test vs. control groups).
• Provide audience strategy documentation including target logic, expected reach, and overlap/suppression analysis.
• Work with analytics and measurement teams to assess campaign performance by segment and lifecycle stage.
• Align with data and MarTech teams on available data inputs and platform capabilities to enable strategic delivery.
• Maintain awareness of industry trends in personalization, audience design, and privacy regulations (e.g., GDPR, CCPA).
• Adhere to company information security policies and complete required security awareness training

Skills

Audience strategy

CRM targeting

Digital campaign planning

Experience with marketing analytics

SQL

A/B testing

Lifecycle marketing

Cross-functional collaboration

Tools

GA4

Adobe Analytics

Tableau

DOMO

Adobe RT-CDP

Segment

Job description

NMQ Digital, a Dutch-rooted, globally active digital partner, seeks a Senior Data Analyst (Strategy) to shape audience design for cross-channel campaigns. This role works with marketing, CRM, and analytics teams to translate briefs into precise segmentation and lifecycle insights.

Responsibilities include modeling audiences, validating logic with SQL, and staying ahead of GDPR/CCPA privacy considerations. Pacific time hours reflect global engagement and a flexible remote first policy.