Remote-First Senior Marketing Data Analyst

Zip Co Limited; United States; Remote; USD 92,000 - 125,000; Full time

Benefits offered by this job

Incentive programs

Unlimited PTO

Generous parental leave

401k match

Learning and wellness stipend

Union Square office access

Job summary

Zip Co Limited is seeking a Senior Marketing Data Analyst to join our remote-first team supporting US-based operations, with an option to work from our Manhattan office. You will lead analytics across channels, dashboards, and reporting, partnering with Growth, Lifecycle and Marketing Science to shape data-driven decisions.

You’ll own complex analyses, build scalable data models, and develop executive summaries that tie insights to business impact, while mentoring junior analysts and driving

Qualifications

• 5+ years of experience in data analytics, business intelligence, product analytics or a related analytical discipline, in highly complex environments.
• Deep SQL expertise and experience designing efficient analytical solutions across large datasets.
• Advanced experience with dbt and data modeling, building scalable, reusable data models and trusted analytical foundations.
• Advanced experience with Tableau or comparable BI platforms and scalable reporting/visualization solutions.
• Experience with Amplitude and applying behavioral data to product/business decisions.
• Experience leading complex analytical initiatives from problem definition to impact.
• Experience partnering with senior leaders to influence strategic decisions through evidence-based recommendations.
• Strong business acumen linking analytics to revenue growth, retention, efficiency and risk.
• Experience establishing analytical standards or reusable frameworks across teams.
• Experience applying AI-enabled tools to analytics workflows or automation.

Responsibilities

• Own marketing analytics across channel performance, campaign analysis, cohort analysis and funnel reporting, translating findings into clear recommendations.
• Build and maintain dashboards for marketing teams and senior stakeholders.
• Lead ad hoc analyses to identify drivers and opportunities for action.
• Develop clear reporting and executive summaries communicating performance, trends, implications, and next steps.
• Partner with marketing and marketing science to define measurements and strengthen decision-making.
• Apply attribution, incrementality, media mix and funnel analysis to evaluate marketing effectiveness.
• Monitor data quality, identify anomalies, and drive reliability improvements.
• Mentor other analysts and elevate analytical rigor across the team.
• Present complex findings to VP/executives with concise narratives tied to business strategy and risk.

Skills

SQL

Analytics leadership

Mentoring

Business acumen

Executive communication

Tools

dbt

Data modeling

Tableau

Amplitude

AI-enabled tools

Data visualization

Job description

Zip Co Limited is seeking a Senior Marketing Data Analyst to join our remote-first team supporting US-based operations, with an option to work from our Manhattan office. You will lead analytics across channels, dashboards, and reporting, partnering with Growth, Lifecycle and Marketing Science to shape data-driven decisions.

You’ll own complex analyses, build scalable data models, and develop executive summaries that tie insights to business impact, while mentoring junior analysts and driving