Senior Digital Analytics Strategist — Hybrid

Versant Media, LLC; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Versant Media, LLC’s MS NOW division seeks a Senior Analyst to drive digital analytics across the customer lifecycle, from acquisition to retention. You will analyze audience and subscriber data to uncover insights and inform product, editorial, and growth strategies.

You will partner with Editorial, Product, Marketing, Engineering, and business teams to define KPIs, build dashboards, and translate complex findings into actionable recommendations for senior leadership.

Qualifications

• 3+ years of experience in digital analytics, product analytics, or audience insights.
• SQL skills and experience working with large, complex datasets.
• Proficiency in Excel and building analytical models.
• Experience with Databricks/Snowflake, Adobe/Google Analytics, Amplitude, Tableau/Looker/Omni, and experimentation platforms.

Responsibilities

• Conduct deep-dive analyses to identify trends and drivers of audience and subscriber behavior.
• Monitor subscription and digital performance metrics across acquisition, engagement, retention.
• Define KPIs and measurement frameworks with stakeholders to ensure consistent measurement.
• Build and evolve dashboards and recurring reports for stakeholders.
• Collaborate with product and editorial teams to translate insights into actionable recommendations.
• Develop audience segmentation and predictive capabilities with data teams.

Skills

3+ years of experience in digital etal

SQL

Excel proficiency

Data visualization

Cross-functional collaboration

Tools

Databricks

Snowflake

Adobe Analytics

Google Analytics

Amplitude

Tableau

Looker

Omni

Job description

Versant Media, LLC’s MS NOW division seeks a Senior Analyst to drive digital analytics across the customer lifecycle, from acquisition to retention. You will analyze audience and subscriber data to uncover insights and inform product, editorial, and growth strategies.

You will partner with Editorial, Product, Marketing, Engineering, and business teams to define KPIs, build dashboards, and translate complex findings into actionable recommendations for senior leadership.