Senior Marketing Data Analyst - Audience Strategy

Akidev Corporation; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Akidev Corporation in New York is seeking a Senior Marketing Analyst, Audience Strategy & Insights to drive audience segmentation and revenue sizing using expert SQL on large datasets. You will partner with Data Scientists and Data Engineers to define data pipelines and craft campaigns; present to senior leadership.

You will build automated reporting and dashboards to support cross-functional teams and campaign lifecycle decisions, shaping investments and product direction.

Qualifications

• 7+ years in marketing analytics, data science, or business analytics.
• Expert-level SQL across millions of records.
• Proven end-to-end audience or customer analysis with segmentation and revenue sizing.
• Partner with Data Scientists/Engineers to define data logic and pipelines.
• Background in B2B marketing with senior leadership communication.

Responsibilities

• Deliver deep audience analysis including segmentation and attribution.
• Define methodology and measurements for business questions.
• Pull, clean, and analyze large datasets with advanced SQL.
• Collaborate with Data Scientists/Engineers to define data models and pipelines.
• Build automated reporting and dashboards for recurring needs.
• Translate audience definitions into campaign-ready segments for marketing.
• Present findings and recommendations to senior leadership.

Skills

Expert SQL

Audience segmentation

Lifecycle & funnel analysis

Revenue opportunity sizing

CDP/CRM data modeling

Stakeholder communication

Presentation to senior leadership

Data pipelines collaboration

Python for automation

Education

Bachelor's degree in quantitative/technical field

Tools

dbt

Airflow

Tableau

Salesforce Data Cloud

Hive/Unidash (or equivalent)

Job description

Akidev Corporation in New York is seeking a Senior Marketing Analyst, Audience Strategy & Insights to drive audience segmentation and revenue sizing using expert SQL on large datasets. You will partner with Data Scientists and Data Engineers to define data pipelines and craft campaigns; present to senior leadership.

You will build automated reporting and dashboards to support cross-functional teams and campaign lifecycle decisions, shaping investments and product direction.