Remote Audience Strategy Analyst: Data-Driven Marketing

WNS Global Services; New York (NY); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

PTO, holidays, and sick leave

Life and AD&D Insurance

Job summary

WNS Global Services is seeking an Audience Strategy Analyst to support data-driven audience strategies across digital marketing channels. The role focuses on segmentation, personalization, customer journeys, and campaign analytics using first-party data.

The ideal candidate combines strong SQL and analytics with digital marketing expertise to translate data into actionable insights, narratives, and recommendations.

Qualifications

• Advanced SQL skills and experience working with large datasets.
• Experience leading or supporting audience segmentation, personalization, and customer journey strategies.
• Strong experience working with first-party customer data.
• Experience with digital marketing campaigns across owned and paid channels.
• Strong understanding of campaign measurement, reporting, and testing methodologies.
• Hands-on knowledge of A/B testing, statistical significance, incrementality, trend analysis, and data interpretation.
• Ability to convert data and analytical findings into meaningful business recommendations.
• Experience identifying operational or data gaps and implementing process improvements.
• Strong analytical, problem-solving, organizational, and stakeholder-management skills.
• Strong written and verbal communication skills with the ability to work effectively across technical and business teams.

Responsibilities

• Lead and support strategic audience segmentation, personalization, and customer journey initiatives using first-party data.
• Develop audience strategies across owned and paid digital marketing channels to improve campaign effectiveness and customer engagement.
• Use advanced SQL to extract, analyze, validate, and interpret customer, audience, and campaign data.
• Perform campaign reporting and analytics, including A/B testing, statistical significance analysis, incrementality measurement, trend analysis, and performance evaluation.
• Translate complex analytical findings into clear business narratives, insights, and actionable recommendations.
• Partner with technical and business teams to define audience requirements and ensure accurate execution across relevant marketing platforms.
• Identify operational, process, and data gaps and recommend improvements to maintain data quality and integrity across platforms.
• Monitor audience and campaign performance and identify opportunities for optimization.
• Collaborate with cross-functional stakeholders across Analytics, Marketing, Technology, Operations, and other relevant functions.
• Develop and maintain reporting and dashboards to provide visibility into audience and campaign performance.
• Effectively communicate analytical findings and recommendations to both technical and non-technical stakeholder

Skills

Advanced SQL

Audience segmentation

Personalization

Customer journey

First-party data

Digital marketing

Campaign measurement

A/B testing

Statistical significance

Data interpretation

Stakeholder management

Communication skills

Tools

Snowflake

CDP

Salesforce Marketing Cloud

Meta

Google

Adobe Experience Platform

Adobe Customer Journey Analytics

Tableau

Domo

Job description

WNS Global Services is seeking an Audience Strategy Analyst to support data-driven audience strategies across digital marketing channels. The role focuses on segmentation, personalization, customer journeys, and campaign analytics using first-party data.

The ideal candidate combines strong SQL and analytics with digital marketing expertise to translate data into actionable insights, narratives, and recommendations.