Remote Audience Strategy Analyst

WNS; New York (NY); Remote; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

PTO and holidays

401(k) with company match

Life and AD&D Insurance

Employee Assistance Program

Job summary

WNS is seeking an Audience Strategy Analyst to develop data-driven audience strategies across digital channels. The role focuses on segmentation, personalization, and customer journeys using first-party data, with collaboration across Analytics, Marketing, and Technology teams.

The ideal candidate combines strong SQL skills with digital marketing expertise, translating complex data into actionable insights and business recommendations for optimization across campaigns.

Qualifications

• Advanced SQL skills and experience with large, complex datasets.
• Experience leading or supporting audience segmentation and personalization.
• Strong experience with first-party customer data.
• Experience with digital marketing campaigns across owned and paid channels.
• Solid understanding of campaign measurement, reporting, and testing methodologies.
• Ability to translate data into actionable business recommendations.

Responsibilities

• Lead audience segmentation, personalization, and customer journey initiatives using first-party data.
• Develop audience strategies across owned and paid channels to improve campaign effectiveness.
• Use SQL to extract and analyze campaign and audience data.
• Perform campaign reporting, A/B testing, and significance analysis.
• Translate analytical findings into clear business insights and recommendations.
• Collaborate with Analytics, Marketing, and Technology teams to define requirements and ensure accurate execution.
• Maintain data quality and identify gaps for process improvements.
• Develop and maintain dashboards to track audience and campaign performance.
• Communicate findings to technical and non-technical stakeholders.

Skills

Advanced SQL

Audience segmentation

Customer journeys

First-party data

Digital marketing

A/B testing

Data interpretation

Storytelling / insights

Tools

Snowflake

CDP

Salesforce Marketing Cloud

Meta/Google Ads

Adobe Experience Platform

Tableau/Domo

Job description

WNS is seeking an Audience Strategy Analyst to develop data-driven audience strategies across digital channels. The role focuses on segmentation, personalization, and customer journeys using first-party data, with collaboration across Analytics, Marketing, and Technology teams.

The ideal candidate combines strong SQL skills with digital marketing expertise, translating complex data into actionable insights and business recommendations for optimization across campaigns.