Remote Retention Lead: Email & SMS for DTC Beauty

Breakmark; United States; Remote; USD 55,000 - 96,000; Part time

Job summary

Breakmark is seeking a hands-on retention marketer to own email and SMS end-to-end for a fast-growing DTC beauty brand. This fully remote, part-time role targets US Eastern hours and focuses on maximizing LTV and repeat purchase velocity.

You will design, configure, and launch automated journeys in Klaviyo, manage SMS flows, segment audiences, and collaborate with design and copy to ensure high-converting assets. Experience with replenishment or subscription-style products is a plus.

Qualifications

• 2+ years managing email and SMS retention marketing end-to-end for a fast-moving DTC consumer goods brand.
• Proficiency with Klaviyo (or equivalent) and Shopify.
• Understanding of replenishment cycles and repeat-purchase mechanics.
• Experience building and testing flows with data-driven optimization.
• Strong written English and alignment with US Eastern hours.
• Experience in beauty, personal care, or CPG is a plus.

Responsibilities

• Design, configure, and launch automated Klaviyo journeys: Welcome, Browse/Cart Abandonment, Post-Purchase Education, Replenishment Reminders, Winbacks.
• Manage SMS program: schedules, sequences, compliance with TCPA.
• Segment lists by purchase history and engagement to protect inbox health.
• Collaborate with designer and copywriters to produce high-converting assets.
• Analyze retention metrics and present weekly readouts; use AI for copy testing and QA.

Skills

Email marketing

SMS marketing

A/B testing

Customer segmentation

Tools

Klaviyo

Shopify

Postscript

Attentive

Job description

Breakmark is seeking a hands-on retention marketer to own email and SMS end-to-end for a fast-growing DTC beauty brand. This fully remote, part-time role targets US Eastern hours and focuses on maximizing LTV and repeat purchase velocity.

You will design, configure, and launch automated journeys in Klaviyo, manage SMS flows, segment audiences, and collaborate with design and copy to ensure high-converting assets. Experience with replenishment or subscription-style products is a plus.