Head of Retention (Remote) - DTC Subscriptions Growth

Paired; Oregon; Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Competitive compensation

Remote work

Full-time contractor

Job summary

Paired is seeking a Head of Retention for a subscription-driven DTC brand, to lead retention initiatives that reduce churn and maximize customer lifetime value.

You will architect and optimize lifecycle marketing across email and SMS, analyze subscriber behavior, and align retention with acquisition and product experiences.

The role requires a proven track record in seven-figure MRR environments, strong analytical skills, and the ability to own projects in a fast-paced, remote-friendly setting.

Qualifications

• Experience in a subscription-heavy DTC business
• Proven retention strategy experience
• Strong analytics to drive decisions
• Experience with email and SMS lifecycle campaigns
• Ability to work independently in a fast-paced environment

Responsibilities

• Develop retention strategies to reduce churn and maximize LTV.
• Analyze subscriber behavior to identify retention opportunities and revenue growth.
• Lead lifecycle marketing campaigns across email and SMS.
• Design reactivation strategies for at-risk subscribers.
• Monitor retention metrics and report on performance.
• Collaborate with marketing leadership to align retention with acquisition.

Skills

Retention strategy

Lifecycle marketing

Email campaigns

SMS campaigns

Analytics

Churn reduction

Subscriber segmentation

Reactivate campaigns

Tools

CRM systems

Subscription platforms

Lifecycle tools

Job description

Paired is seeking a Head of Retention for a subscription-driven DTC brand, to lead retention initiatives that reduce churn and maximize customer lifetime value.

You will architect and optimize lifecycle marketing across email and SMS, analyze subscriber behavior, and align retention with acquisition and product experiences.

The role requires a proven track record in seven-figure MRR environments, strong analytical skills, and the ability to own projects in a fast-paced, remote-friendly setting.