Remote Programmatic Strategist for SaaS Growth

Directive; Boston (MA); Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) with match

Unlimited PTO

Annual bonus

Job summary

Directive Consulting is seeking a bold Programmatic Strategist to lead day-to-day management of programmatic clients, campaign builds, optimization, and reporting across DSPs. This client-facing role requires strong data-driven thinking, collaboration with internal teams, and the ability to drive growth for SaaS and B2B brands with sizable monthly budgets. The position is remote-first, offering global opportunities and a competitive compensation package.

Qualifications

• 3+ years in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
• Hands-on media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
• Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
• Experience driving programmatic growth for B2B/SaaS clients with budgets over $50k/month

Responsibilities

• Campaign Management across DSPs and channels
• Strategy Development: collaborate with internal teams to create media strategies aligned with client objectives
• Data Integration: leverage first- and third-party data for precise audience targeting and segmentation
• Planning and Setup: develop and implement programmatic campaigns across DSPs (DV360, The Trade Desk, etc)
• Optimization: continuously monitor and optimize campaigns for performance and pacing
• Reporting: generate and analyze performance reports with actionable insights
• Troubleshooting: quickly identify and resolve issues related to campaign performance and delivery
• Team Collaboration: cross-functional coordination with creative, analytics, and account teams
• Client Relationship Management: serve as primary contact for clients, provide regular updates
• Presentation: present campaign plans, performance reports, and strategic recommendations

Skills

Programmatic Ads

Media Buying

Campaign Optimization

Analytics

Budget Management

Tools

DV360

The Trade Desk

Job description

Directive Consulting is seeking a bold Programmatic Strategist to lead day-to-day management of programmatic clients, campaign builds, optimization, and reporting across DSPs. This client-facing role requires strong data-driven thinking, collaboration with internal teams, and the ability to drive growth for SaaS and B2B brands with sizable monthly budgets. The position is remote-first, offering global opportunities and a competitive compensation package.