Remote Product Marketing Manager — Public Sector & GovTech

Avolve Software Group; Ohio; Remote; USD 94,000 - 127,000; Full time

Benefits offered by this job

Group Medical, Dental, Vision and Life

401k

Unlimited Vacation

Paid Sick Leave & Holidays

Job summary

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen and execute the product marketing function under Marketing leadership. This role sits at the intersection of Product, Marketing, Sales, Customer Success, and Partnerships, translating product capabilities and market needs into clear positioning and coordinated go-to-market execution.

The PMM will guide the narrative for Avolve’s product portfolio, establish launch rhythms, and enable revenue teams with differentiated

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 4–6 years of relevant product marketing or go-to-market experience in B2B or B2G technology.
• Experience developing messaging, supporting product launches, market research, and creating sales enablement materials.
• Exceptional visual storytelling and presentation development skills for executive-level materials.
• Proven ability to coordinate cross-functional projects and manage competing priorities.
• Proficiency with HubSpot and Asana for marketing programs, workflows, content, and reporting.
• Ability to use AI tools responsibly to support research, analysis, content development, and day-to-day productivity.
• Experience with GovTech, public-sector software, GIS, permitting, plan review, or partner marketing preferred.
• Self-motivated, self-directed, results-driven, with ability to manage multiple priorities in a fast-paced remote environment.

Responsibilities

• Maintain and evolve positioning, messaging, value propositions, and proof points for Avolve’s product portfolio.
• Translate technical features and roadmap themes into customer outcomes for public-sector personas, departments, use cases, and buying stages.
• Create and maintain foundational messaging frameworks, including audience definitions, problem statements, competitive differentiation, message hierarchies, and approved claims.
• Develop accurate, differentiated product messaging and content aligned with Avolve’s brand and voice.
• Create and maintain competitive briefs, battlecards, objection-handling guidance, and differentiated talk tracks for customer-facing teams.
• Develop and manage a rolling product marketing plan aligned with strategy and roadmap priorities, campaigns, enablement, and partner needs.
• Lead go-to-market planning for product launches, releases, packaging changes, integrations, and strategic initiatives.
• Coordinate launch audiences, deliverables, owners, readiness requirements, timelines, and risks across relevant teams.

Skills

Marketing degree

Product marketing

Market research

Storytelling

Cross-functional leadership

HubSpot

Asana

AI tools

GovTech experience

Public sector

Remote work

Education

Bachelor’s degree in marketing, business, or related field

Tools

HubSpot

Asana

Job description

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen and execute the product marketing function under Marketing leadership. This role sits at the intersection of Product, Marketing, Sales, Customer Success, and Partnerships, translating product capabilities and market needs into clear positioning and coordinated go-to-market execution.

The PMM will guide the narrative for Avolve’s product portfolio, establish launch rhythms, and enable revenue teams with differentiated