Remote Product Marketing Manager - Growth & Strategy

RethinkFirst; Minnesota; Remote; USD 150,000 - 210,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business in a remote-first setup.

You will translate customer, market, and product insights into clear positioning, pricing, packaging, go-to-market strategies, and growth plans, partnering with Product, Sales, Customer Success, Finance, and Marketing.

Qualifications

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or similar environment.
• 3+ years of people management experience.
• Hands-on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.
• Experience building customer advocacy programs, testimonials, and case studies that tie customer outcomes to market positioning and revenue growth.
• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams on complex decisions and launches.
• Commercial and analytical fluency with the ability to structure complex questions, test assumptions, interpret data, and make defensible recommendations.
• Excellent writing, storytelling, presentation, project management, and executive communication skills.

Responsibilities

• Own product marketing strategy and execution for designated lines of business from market assessment through launch, adoption, and growth.
• Define Market and Commercial Strategy and develop a clear view of customers, competitors, and market dynamics.
• Own segmentation, ICPs, competitive intelligence, and TAM/SAM/SOM analysis to inform where to win.
• Translate market and business insights into actionable recommendations for product investment, revenue planning, and routes to market.
• Equip Sales and Customer Success with narratives, tools, training, and competitive guidance to win and expand customers.
• Track adoption and commercial performance (pipeline influence, conversion, win rate, retention, expansion, price realization) and adjust strategies.

Skills

Product marketing

Go-to-market strategy

Pricing & packaging

Market research

Competitive intelligence

Segmentation

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business in a remote-first setup.

You will translate customer, market, and product insights into clear positioning, pricing, packaging, go-to-market strategies, and growth plans, partnering with Product, Sales, Customer Success, Finance, and Marketing.