Remote Product Marketing Manager - Aviation Software (EMEA)

Valsoft Corporation; United States; Remote; USD 93,000 - 145,000; Full time

Job summary

Valsoft Corporation is seeking a strategic Product Marketing Manager to lead go-to-market activities for our aviation software portfolio in the EMEA region. You will translate complex product depth into crisp narratives for expert buyers and enable sales to win multi-stakeholder deals.

The role sits at the product/sales interface, focusing on positioning, differentiation, and sales enablement rather than campaigns or demand generation. Remote UK work is supported.

Qualifications

• 5+ years in B2B SaaS product marketing or sales enablement.
• Experience marketing technically complex software to expert buyers.
• Strong go-to-market planning and sales enablement.
• Proven ability to run competitive intelligence and win/loss analysis and convert it into positioning that sales uses.
• Comfort operating in a domain with technical depth and long, multi-stakeholder sales cycles; regulated industries preferred.
• Track record influencing product roadmap and sales strategy, not just producing collateral.

Responsibilities

• Own end-to-end go-to-market strategy for product launches and enhancements, from positioning through to sales readiness and adoption tracking.
• Define product positioning, messaging, and competitive differentiation against named category competitors.
• Build sales enablement that changes win rates: battlecards, objection-handling guides, discovery frameworks, ROI/value narratives, and technical-to-commercial translation for executive buyers.
• Partner with Product and Sales teams to align feedback, market trends, and product roadmap.
• Run structured competitive and market analysis and turn it into positioning and enablement decisions.
• Collaborate with Growth Marketing to align campaigns with product objectives.
• Support the commercial narrative behind webinars, case studies, and product content (Growth Marketing owns execution and demand generation).
• Measure launch success through adoption, leads, and market feedback.

Skills

B2B SaaS

Sales enablement

Go-to-market

Competitive intelligence

Regulated industry

Product roadmap influence

Job description

Valsoft Corporation is seeking a strategic Product Marketing Manager to lead go-to-market activities for our aviation software portfolio in the EMEA region. You will translate complex product depth into crisp narratives for expert buyers and enable sales to win multi-stakeholder deals.

The role sits at the product/sales interface, focusing on positioning, differentiation, and sales enablement rather than campaigns or demand generation. Remote UK work is supported.