Remote Product Marketing Lead — Digital Growth

DIRECTV; United States; A distancia; USD 111.000 - 202.000; Jornada completa

Descripción de la vacante

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the end-to-end product marketing lifecycle for the assigned domain. You will translate market and customer insights into actionable campaigns, and mentor teammates while working autonomously on broad, complex initiatives.

You’ll collaborate with product, sales, creative, and analytics teams to design and optimize campaigns across paid and organic channels, focusing on sports, live programming, streaming, and commercial

Formación

• 3–5 years required, 5+ years desired digital marketing experience, preferably in telecommunications, media, sports, entertainment, B2B, or similar high volume consumer business environment
• Proven ability to manage complex, cross-functional projects with minimal oversight
• Strong written and verbal communication skills, including experience presenting to leadership
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate testing)

Responsabilidades

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels to drive qualified leads and new business
• Partner closely with creative, media, sales, product, programming, and agency teams to develop compelling campaigns and ensure consistent messaging across the customer experience
• Create and optimize digital content and messaging that communicates DIRECTV FOR BUSINESS value proposition for sports, live programming, streaming, and needs of bars, restaurants, and other commercial customers
• Develop testing roadmaps (A/B, multivariate) to continuously optimize messaging, offers, and channel mix
• Manage relationships with cross-functional partners to ensure strategic alignment and on-time delivery
• Own project timelines, manage dependencies, and resolve roadblocks impacting schedules or milestones
• Communicate campaign status, results, and risks to leadership and incorporate feedback into execution
• Lead small projects independently or drive substantial portions of larger initiatives
• Analyze campaign performance with analytics to monitor KPIs, improve conversions, and maximize ROI
• Leverage marketing automation and analytics platforms to measure effectiveness and iterate on strategy
• Provide mentorship and establish best practices for the marketing organization

Descripción del empleo

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the end-to-end product marketing lifecycle for the assigned domain. You will translate market and customer insights into actionable campaigns, and mentor teammates while working autonomously on broad, complex initiatives.

You’ll collaborate with product, sales, creative, and analytics teams to design and optimize campaigns across paid and organic channels, focusing on sports, live programming, streaming, and commercial