Remote Lead Product Marketing Manager – Digital Growth

DIRECTV; Houston (TX); A distancia; USD 111.000 - 202.000; Jornada completa

Descripción de la vacante

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the go-to-market strategy and end-to-end lifecycle for our digital campaigns across sports, live programming, and streaming. You will drive cross-functional initiatives with product, sales, and creative teams, optimize messaging, and mentor teammates while operating with autonomy on high-impact projects.

You’ll develop testing roadmaps, leverage analytics to improve KPIs, and communicate status and risks to leadership.

Formación

• 3–5 years required, 5+ years preferred in digital marketing or related high-volume business environments.
• Proven ability to manage complex, cross-functional projects with minimal oversight.
• Strong written and verbal communication skills, including presenting to leadership.
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate).

Responsabilidades

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other channels to drive qualified leads and new business.
• Partner with cross-functional teams to ensure aligned messaging and on-time delivery of campaigns.
• Analyze campaign performance with analytics tools and optimize to improve conversion and ROI.
• Mentor and share best practices with junior team members."],
• CoT_job_summary_short
• job_summary_short

Conocimientos

Cross-functional leadership

Campaign management

Analytics & reporting

Strategic thinking

Communication to leadership

Mentoring

Herramientas

Google Analytics

UTM tracking

Marketing automation

A/B testing

Dashboards

Descripción del empleo

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the go-to-market strategy and end-to-end lifecycle for our digital campaigns across sports, live programming, and streaming. You will drive cross-functional initiatives with product, sales, and creative teams, optimize messaging, and mentor teammates while operating with autonomy on high-impact projects.

You’ll develop testing roadmaps, leverage analytics to improve KPIs, and communicate status and risks to leadership.