Remote Lead Product Marketing Manager - Digital Growth

DIRECTV

Columbus (OH)

Remote

USD 111,000 - 202,000

Full time

4 days ago

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Job summary

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to develop and execute integrated go‑to‑market digital strategies that drive gross adds, reduce churn, and grow ARPU. You will own the end‑to‑end product marketing lifecycle for your domain, turning market and customer insights into campaigns and messaging that resonate with commercial customers.

You will partner with product, sales, analytics, and creative teams, build testing roadmaps, and mentor less experienced teammates.

Qualifications

3 – 5 years required, 5+ years desired digital marketing experience in telecom/media/B2B or similar high-volume consumer environment.

Responsibilities

Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels.
Translate market and customer insights into actionable campaigns; own end-to-end product marketing lifecycle for assigned domain.
Partner with cross-functional teams to ensure aligned messaging and on-time delivery of campaigns.
Analyze campaign performance with analytics tools and optimize for ROI, conversions, and retention.
Mentor junior team members and establish best practices for the marketing organization.