Remote Lead, Digital Product Marketing & Growth

DIRECTV; El Segundo (CA); Remoto; USD 111.000 - 202.000; Tempo pieno

Descrizione del lavoro

DIRECTV seeks a Lead Product Marketing Manager, Digital Marketing to own the end-to-end marketing lifecycle for a defined domain. You will translate market insights into campaigns that drive leads, reduce churn, and grow ARPU while partnering with product, sales, and creative teams.

You will mentor teammates, develop testing roadmaps, and establish best practices for the marketing organization while operating with a high degree of autonomy on complex initiatives.

Competenze

• 3–5 years of digital marketing experience; 5+ years preferred.
• Experience managing cross‑functional projects with minimal oversight.
• Strong written and verbal communication; experience presenting to leadership.
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate).

Mansioni

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other channels.
• Understand the B2B customer journey and move prospects from awareness to retention.
• Collaborate with creative, media, sales, product, programming, and agency teams.
• Create messaging that communicates DIRECTV FOR BUSINESS value, especially for bars, restaurants, and commercial customers.
• Develop testing roadmaps (A/B, multivariate) to optimize messaging and channel mix.

Conoscenze

Digital marketing

Cross-functional leadership

Campaign management

Communication skills

Data analysis

Strumenti

Google Analytics

UTM tracking

Conversion tracking

Dashboards

Marketing automation

Descrizione del lavoro

DIRECTV seeks a Lead Product Marketing Manager, Digital Marketing to own the end-to-end marketing lifecycle for a defined domain. You will translate market insights into campaigns that drive leads, reduce churn, and grow ARPU while partnering with product, sales, and creative teams.

You will mentor teammates, develop testing roadmaps, and establish best practices for the marketing organization while operating with a high degree of autonomy on complex initiatives.