Remote Lead Product Marketing – Digital Growth

DIRECTV; Denver (CO); A distancia; USD 111.000 - 202.000; Jornada completa

Descripción de la vacante

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the end-to-end product marketing lifecycle for the assigned domain. You will translate market insights into actionable campaigns, drive campaigns across channels, and optimize performance with analytics and testing.

The role collaborates with Product, Sales, Creative, Finance, and Analytics teams to ensure timely delivery of business outcomes, while mentoring teammates and setting best practices in a fast-paced,

Formación

• 3–5 years of digital marketing experience; 5+ years preferred.
• Experience in telecommunications, media, sports, entertainment, B2B, or similar high-volume environment.

Responsabilidades

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels to drive qualified leads and new business.
• Partner with creative, media, sales, product, programming, and agency teams to ensure consistent messaging across the customer experience.
• Create and optimize digital content and messaging to communicate value propositions for business customers, including sports, live programming, streaming, and commercial needs.
• Develop testing roadmaps (A/B, multivariate) to optimize messaging, offers, and channel mix.
• Lead cross-functional projects; manage timelines, dependencies, and risks; communicate status to leadership.

Conocimientos

Digital marketing

Campaign development

Cross-functional collaboration

Data analysis

Communication skills

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

UTM tracking

A/B testing

Multivariate testing

Descripción del empleo

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the end-to-end product marketing lifecycle for the assigned domain. You will translate market insights into actionable campaigns, drive campaigns across channels, and optimize performance with analytics and testing.

The role collaborates with Product, Sales, Creative, Finance, and Analytics teams to ensure timely delivery of business outcomes, while mentoring teammates and setting best practices in a fast-paced,