Remote PLG Growth Lead - User Acquisition

ArcSite; Grand Rapids (MI); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Fully remote

Unlimited PTO

Health, dental, vision insurance

401K match

Wellness stipend

Job summary

ArcSite, a remote-first SaaS company, is hiring a User Acquisition Manager, PLG, to own self-serve growth across paid and organic channels. You’ll oversee ASO across iOS/Android/Windows, manage budgets, run experiments, and collaborate with Product and Analytics to optimize CAC and signup growth.

You will work with marketing and product teams to identify high-quality users, scale acquisition, and continuously improve targeting and channel mix in a fast-paced PLG environment.

Qualifications

• 4-6+ years in user acquisition, growth marketing, or performance marketing.
• Hands-on experience managing paid acquisition campaigns across search, social, display, and/or affiliate channels.
• ASO experience across iOS, Android, and/or Windows.
• Familiarity with paid bidding platforms (e.g., Google Ads, Apple Search Ads, Meta Ads Manager).
• Working knowledge of product analytics tools (e.g., Mixpanel, Amplitude).
• Comfort with SQL and CAC/funnel-efficiency analysis.

Responsibilities

• Own user acquisition strategy for ArcSite's PLG motion, across paid and organic channels.
• Manage paid acquisition campaigns and optimize for self-serve users.
• Own ASO strategy across iOS, Android, and Windows.
• Allocate and optimize spend across channels for growth and CAC efficiency.
• Develop a testing roadmap for channels, audiences, and store listings.
• Analyze acquisition sources and downstream product behavior to improve targeting and investments.
• Partner with Product, Marketing, and Analytics to align on growth opportunities.
• Establish and monitor key acquisition metrics (CAC, CPI, CPA, signup volume).
• Stay ahead of acquisition trends and new opportunities relevant to PLG and SaaS.

Skills

User acquisition

Growth marketing

Paid campaigns

ASO

Bidding platforms

Analytics tools

SQL/CAC analysis

Tools

Sensor Tower

AppTweak

Storemaven

Mixpanel

Amplitude

HubSpot

Job description

ArcSite, a remote-first SaaS company, is hiring a User Acquisition Manager, PLG, to own self-serve growth across paid and organic channels. You’ll oversee ASO across iOS/Android/Windows, manage budgets, run experiments, and collaborate with Product and Analytics to optimize CAC and signup growth.

You will work with marketing and product teams to identify high-quality users, scale acquisition, and continuously improve targeting and channel mix in a fast-paced PLG environment.