Remote Performance Marketing Lead - Paid Media (B2B)

Blacksmith Agency LLC; Chicago (IL); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will own targeting, budgeting, roadmap development, and the narrative when clients ask why decisions are being made.

You will be the strategic voice at the table and make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bidding and testing, and ensure robust conversion tracking.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for a book of B2B and growing-brand clients.
• Manage targeting, budget calls, roadmap and client storytelling.
• Oversee budget allocation, bidding, testing and when to kill a campaign.
• Ensure accurate conversion tracking with GA4, tag manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and articulate results on calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Campaign optimization

Cross-client management

Client communication

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will own targeting, budgeting, roadmap development, and the narrative when clients ask why decisions are being made.

You will be the strategic voice at the table and make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bidding and testing, and ensure robust conversion tracking.