Remote Paid Media Lead — B2B Growth & ROAS

Blacksmith Agency LLC; United States; Remote; CAD 80,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Performance Marketing Manager to own paid media for a book of B2B clients and growing brands. You will shape strategy, allocate budgets, and drive results across Google Ads, Meta, LinkedIn, and Microsoft Ads.

You will lead roadmap planning, testing, and attribution, presenting the story behind the numbers during client calls. Remote role with a focus on US clients and international collaboration.

Qualifications

• Hands-on experience managing Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with client pipelines.
• Experience handling multiple clients in an agency setting.
• Clear spoken English for US-based clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, testing and optimization.
• Set up and rely on GA4, Tag Manager and platform pixels for attribution.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers.
• Grow accounts through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta (Facebook) ads

Agency experience

English communication (US clients)

Tools

LinkedIn Ads

Microsoft Ads

GA4 / Tag Manager

Job description

Blacksmith Agency LLC is seeking a Performance Marketing Manager to own paid media for a book of B2B clients and growing brands. You will shape strategy, allocate budgets, and drive results across Google Ads, Meta, LinkedIn, and Microsoft Ads.

You will lead roadmap planning, testing, and attribution, presenting the story behind the numbers during client calls. Remote role with a focus on US clients and international collaboration.