Remote Paid Media Strategist — B2B Growth

Blacksmith Agency LLC; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will set budgets, craft the narrative, and guide ROI decisions on campaigns across Google, Meta, LinkedIn, and Microsoft Ads.

You will own conversion tracking with GA4, Tag Manager, and platform pixels, build 90-day roadmaps, and drive account growth through retention and upsell while communicating clearly with US-based clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta Ads.
• Proven ROAS/CPA/pipeline improvements.
• Agency experience with multiple clients.
• Fluent English with US client calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Allocate budgets, bid strategies, targeting, and testing.
• Ensure conversion tracking with GA4, Tag Manager, and pixels.
• Develop 90-day and quarterly client roadmaps and narrate results.
• Grow accounts through retention, upsell, and relationships.

Skills

Google Ads

Meta Ads

Agency Experience

US Client Communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will set budgets, craft the narrative, and guide ROI decisions on campaigns across Google, Meta, LinkedIn, and Microsoft Ads.

You will own conversion tracking with GA4, Tag Manager, and platform pixels, build 90-day roadmaps, and drive account growth through retention and upsell while communicating clearly with US-based clients on live calls.