Remote Performance Marketer - Data-Driven Campaign Growth

Pavago; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Pavago is seeking a data-driven Performance Marketer to plan, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads. You will own campaign performance, analyze data, manage budgets, and run experiments to improve results.

You will collaborate with designers and content creators to develop effective campaigns aligned with business objectives, using structured testing and data-backed decisions to drive growth.

Qualifications

• Proven hands-on experience managing paid media campaigns.
• Proficiency with Google Ads, Meta Ads Manager, and other relevant advertising platforms.
• Experience with tracking/attribution tools such as Google Analytics, Meta Pixel, or equivalent solutions.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Monitor campaign performance and make adjustments to improve results.
• Identify underperforming campaigns and implement improvements to meet performance targets.

Skills

Paid media management

Google Ads

Meta Ads Manager

Campaign optimization

A/B testing

Data analysis

Budget management

Audience targeting

English communication

Tools

Google Analytics

Meta Pixel

Job description

Pavago is seeking a data-driven Performance Marketer to plan, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads. You will own campaign performance, analyze data, manage budgets, and run experiments to improve results.

You will collaborate with designers and content creators to develop effective campaigns aligned with business objectives, using structured testing and data-backed decisions to drive growth.