Remote Performance Marketing Lead for Growth

Sundae; San Diego (CA); Remote; USD 110,000 - 125,000; Full time

Job summary

Sundae is seeking a data-driven Performance Marketing Manager to own and optimize lead generation across paid and offline channels. You will manage Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels, balancing lead volume and quality with ROI to help Sundae members grow profitably.

Ideal candidates have 5+ years of hands-on paid acquisition experience, direct mail program expertise, and proficiency in Salesforce, Google Analytics, and Looker Studio.

Qualifications

• 5+ years of direct, hands on experience owning paid acquisition performance across both digital and traditional channels.
• You have run direct mail programs from the ground up: list strategy, audience segmentation, creative testing, vendor management, and response rate measurement.
• You are fluent in Google Ads and paid social (Meta). You can manage campaigns directly, read platform data critically, and evaluate agency performance without relying on the agency to tell you what is working.
• TV and/or connected TV (CTV) experience is preferred. You have planned, launched, or managed television or CTV campaigns, whether executed directly or through a media agency relationship you owned.
• Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously.
• Fluency in lead-generation economics: CPL, CAC, conversion rates, payback periods, and attribution limitations.

Responsibilities

• Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
• Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency.
• Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix.
• Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities.
• Recommend budget allocations based on performance trends and business objectives.
• Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
• Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns.
• Develop direct mail audience strategies, targeting methodologies, segmentation frameworks, and campaign plans designed to maximize response rates, lead quality, and return on investment.
• Partner with data providers, mail vendors, and internal stakeholders to test, optimize, and scale direct mail programs across member markets.
• Partner with media vendors and platform partners to plan, launch, monitor, and optimize television and connected TV campaigns.
• Evaluate new acquisition opportunities and conduct structured tests to determine scalability.
• Build and maintain performance reporting across all acquisition channels.
• Track key metrics including CPL, CAC, conversion rates, and return on marketing investment.
• Identify performance trends and provide actionable recommendations to leadership.
• Develop forecasting models and support annual and quarterly planning initiatives.
• Ensure accurate attribution and measurement methodologies are maintained across channels.
• Partner with creative and web resources to improve landing page performance.
• Develop and execute A/B testing initiatives focused on conversion rate optimization.
• Identify opportunities to improve user experience and lead capture efficiency.
• Monitor form completion rates, engagement metrics, and lead quality indicators.
• Manage relationships with media agencies, platform representatives, data providers, and marketing vendors.
• Hold partners accountable to performance expectations and service levels.
• Evaluate vendor performance and recommend process improvements, contract changes, or alternative solutions when appropriate.

Skills

Paid acquisition

Direct mail

Google Ads

Meta ads

TV/CTV campaigns

Multi-market campaigns

Lead-gen economics

Communication skills

Real estate lead gen experience

Independent in lean environment

Tools

Salesforce

Google Analytics

Looker Studio

Job description

Sundae is seeking a data-driven Performance Marketing Manager to own and optimize lead generation across paid and offline channels. You will manage Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels, balancing lead volume and quality with ROI to help Sundae members grow profitably.

Ideal candidates have 5+ years of hands-on paid acquisition experience, direct mail program expertise, and proficiency in Salesforce, Google Analytics, and Looker Studio.