Growth-Focused Performance Marketing Lead (Remote)

Boldin; United States; Remote; USD 140,000 - 175,000; Full time

Job summary

Boldin is seeking a hands-on Performance Marketing Lead to own paid user acquisition end to end. You’ll manage SEM and paid social initially, then expand to CTV, sponsorships, and new channels driven by data.

With 6+ years in performance marketing, you’ve built Google Ads and paid social campaigns, managed at least $1M in annual budget, and excel at analytics, attribution, and CRO. This role is remote in the US, offers equity and a performance-based bonus, and collaborates with a tight-growth

Qualifications

• 6+ years in performance marketing or paid acquisition in a consumer/B2C environment.
• Hands-on experience with Google Ads and paid social (Meta at minimum; Reddit, LinkedIn, YouTube, or TikTok a plus).
• Managed a paid budget of at least $1M annually with measurable efficiency targets.
• Strong analytical skills—pull numbers from BI/data warehouse and build own reporting.
• Experience with attribution, incrementality, and measurement limitations.
• Experience with subscription or freemium models and optimizing to downstream revenue.
• CRO instincts and landing page/funnel testing experience.
• Clear written communication to leadership without a translator.
• Comfortable in a small, fast-moving team and setting own priorities.

Responsibilities

• Own paid acquisition strategy and execution across all paid channels; start with SEM and paid social.
• Manage the paid media budget: allocation, pacing, reallocations.
• Lead end-to-end campaign management: strategy, build, launch, optimization, analysis, reporting.
• Optimize account performance via keyword work, ad copy testing, structure, and bidding.
• Establish a testing cadence for creatives, audiences, and landing pages; document learnings.
• Collaborate with product/design to improve landing pages and funnel conversion rates.
• Track results against CAC, LTV:CAC, CPA, ROAS targets; connect spend to registrations and revenue.
• Analyze audience and placements to find new opportunities; cut inefficiencies.
• Report weekly on performance and test results; translate into a next-step POV.
• Work with data team to ensure attribution and conversion tracking are trustworthy.

Skills

Google Ads

Paid social

Analytics

Attribution

Budget management

CRO

Communication

Strategy

Data-driven

Tools

BI / Data warehouse

Job description

Boldin is seeking a hands-on Performance Marketing Lead to own paid user acquisition end to end. You’ll manage SEM and paid social initially, then expand to CTV, sponsorships, and new channels driven by data.

With 6+ years in performance marketing, you’ve built Google Ads and paid social campaigns, managed at least $1M in annual budget, and excel at analytics, attribution, and CRO. This role is remote in the US, offers equity and a performance-based bonus, and collaborates with a tight-growth