Growth Lead, Performance Marketing (DTC & Hemp Brands)

Sundae School; New York (NY); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid family leave

Job summary

Sundae Studio Co. is hiring a Senior Manager, Performance Marketing to run paid acquisition across Sundae Studio’s two brands. You’ll be hands-on in campaigns, own testing and reporting, and accountable for efficient new-customer growth.

You’ll build the growth function from the ground up, establishing systems, reporting, and external partner relationships as the first growth hire. You’ll lead as the function scales.

Qualifications

• 5+ years in paid media at a DTC/e-commerce brand or agency.
• Deep, hands-on fluency in Meta Ads Manager: structure, bidding, creative and audience testing.
• Command of ROAS, CAC, MER, LTV, payback, incrementality and attribution; validate what drove performance before scaling.
• Comfort with raw data: warehouse tools or SQL, not just platform dashboards.
• Experience writing briefs for a creative team and working with agencies or freelancers.

Responsibilities

• Run paid media day to day across two brands: campaign structure, budget pacing, bid strategy.
• Own new-customer CAC, blended MER and payback for paid, and know the difference between platform reports and actual movement.
• Iterate upon attribution and incrementality.
• Build and own the weekly paid media report: spend, efficiency, new vs. returning, winners and kills, by brand.
• Recommend the channel plan and budget each quarter, with the evidence behind it.
• Own the creative testing system end to end and write performance briefs for the content team.

Skills

Paid media strategy

Performance marketing

Data analysis

Attribution & incrementality

Agency/vendor management

Meta Ads Manager

Google Ads

Tools

SQL

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Sundae Studio Co. is hiring a Senior Manager, Performance Marketing to run paid acquisition across Sundae Studio’s two brands. You’ll be hands-on in campaigns, own testing and reporting, and accountable for efficient new-customer growth.

You’ll build the growth function from the ground up, establishing systems, reporting, and external partner relationships as the first growth hire. You’ll lead as the function scales.