Growth-Focused Performance Marketing Manager

Sundae; San Diego (CA); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Equity

Comprehensive benefits

Generous PTO

Remote-friendly environment

Job summary

Sundae is seeking a data‑driven Performance Marketing Manager to own and optimize lead generation across paid and offline channels. You will manage Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels, balancing lead volume, quality, and cost efficiency to drive Sundae members’ growth.

You’ll work with sales, revenue operations, creative, and vendors to test new strategies, scale successful programs, and deliver measurable ROI.

Qualifications

• 5+ years of direct, hands‑on experience owning paid acquisition performance across digital and traditional channels.
• Fluent in Google Ads and paid social; able to manage campaigns directly and evaluate performance without full agency support.
• TV and/or connected TV (CTV) experience is preferred; familiarity with media buys is a plus.
• Experience managing campaigns across multiple markets, geographies, or audience segments with data-driven budget allocation.
• Strong understanding of lead‑generation economics: CPL, CAC, conversion rates, and attribution limitations.

Responsibilities

• Own performance across paid and offline acquisition channels and optimize lead volume, quality, and ROI.
• Manage day‑to‑day execution of campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
• Build and maintain performance reporting across all channels; track CPL, CAC, conversion rates, and ROI.
• Collaborate with creative, web, sales, and vendors to improve landing pages and testing roadmaps.
• Evaluate new opportunities and test scalability with structured experiments.

Skills

Paid acquisition

Google Ads

Meta Ads

Direct mail

TV/CTV campaigns

CRM data analysis

Salesforce

Tools

Google Analytics

Looker Studio

Job description

Sundae is seeking a data‑driven Performance Marketing Manager to own and optimize lead generation across paid and offline channels. You will manage Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels, balancing lead volume, quality, and cost efficiency to drive Sundae members’ growth.

You’ll work with sales, revenue operations, creative, and vendors to test new strategies, scale successful programs, and deliver measurable ROI.