Remote Growth-Focused Performance Marketing Manager

Sundae, Inc.; San Diego (CA); Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Equity opportunity

Comprehensive benefits

Generous PTO

Remote work

Job summary

Sundae, Inc. in the United States is seeking a data‑driven Performance Marketing Manager to own and optimize lead generation across paid and offline channels, including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.

You’ll balance lead quantity, quality, and ROI, collaborating with sales, revenue operations, creative, and vendors to deliver measurable business impact and scalable growth for Sundae members.

Qualifications

• 5+ years direct, hands-on experience owning paid acquisition performance across digital and traditional channels.
• Experience running direct mail programs from strategy to measurement.
• Fluent in Google Ads and paid social (Meta) with ability to manage campaigns directly.
• Experience with TV/CTV campaigns is a plus.
• Comfort with CRM/funnel data and Salesforce preferred.

Responsibilities

• Own performance across paid and offline channels (Google PPC, Meta, Direct Mail, TV/CTV, emerging channels).
• Monitor, test, and optimize campaigns for lead volume, lead quality, conversions, and cost efficiency.
• Develop testing roadmaps for audiences, offers, landing pages, and bid strategies.
• Analyze performance by market, campaign, channel, and audience; allocate budgets accordingly.
• Build and maintain performance reporting across channels; track CPL, CAC, conversions, and ROI.
• Lead landing page optimization and A/B testing; improve lead capture and UX.
• Manage vendor relationships and ensure performance SLAs.

Skills

Paid acquisition

Direct mail

Google Ads

Meta ads

TV/CTV

Multi-market mgmt

Lead-gen economics

Salesforce

Analytics tools

Tools

Google Analytics

Looker Studio

Job description

Sundae, Inc. in the United States is seeking a data‑driven Performance Marketing Manager to own and optimize lead generation across paid and offline channels, including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.

You’ll balance lead quantity, quality, and ROI, collaborating with sales, revenue operations, creative, and vendors to deliver measurable business impact and scalable growth for Sundae members.