Remote Performance Marketing Lead: Data-Driven Growth
Weekday 1
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Job summary
Weekday 1 is seeking a hands-on Performance Marketing Lead to own paid customer acquisition, optimization, experimentation, and analytics across Google Ads, Microsoft Ads, YouTube, TikTok, and Meta. You will manage sizable budgets, test new strategies, and drive measurable growth with cross-functional partners.
The ideal candidate combines a scientific approach to marketing experimentation with execution discipline, forming hypotheses, running structured tests, and turning insights into revenue
Qualifications
- 5+ years of experience managing paid digital advertising campaigns at scale.
- Proven track record of revenue growth, CAC reduction, ROAS improvement, and conversion growth.
- Strong hands-on expertise with Google Ads, including Search, Display, Shopping, and Performance Max.
- Experience managing campaigns on at least one additional platform such as Microsoft Ads, TikTok, YouTube, or Meta.
- Strong understanding of paid media strategy, audience targeting, bidding, keyword optimization, budget management, and campaign structures.
- Hands-on experience setting up and maintaining tracking through Google Analytics 4 and Google Tag Manager.
- Proven experience with A/B testing, structured experimentation, landing page optimization, and funnel analysis.
Responsibilities
- Build, launch, manage, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, TikTok, Meta.
- Monitor campaign performance daily, including CTR, conversion rate, CPC, CAC, ROAS, and cost per registration.
- Design and execute structured marketing experiments across targeting, keywords, bidding, creative, landing pages, offers, and campaign strategies.
- Analyze creative performance and collaborate with creative teams on messaging, hooks, offers, formats, and concepts.
- Collaborate with Product and Design teams on landing page optimization and A/B testing.
- Analyze the complete customer acquisition funnel and identify conversion drop-offs for improvements.
- Share actionable funnel insights with cross-functional teams and leadership.
- Set up and maintain accurate marketing tracking using Google Analytics 4, Google Tag Manager, and platform reporting.
- Prepare weekly performance reports with revenue, channel performance, ROAS, CAC trends, and optimization opportunities.
Skills
Tools
Job description
Weekday 1 is seeking a hands-on Performance Marketing Lead to own paid customer acquisition, optimization, experimentation, and analytics across Google Ads, Microsoft Ads, YouTube, TikTok, and Meta. You will manage sizable budgets, test new strategies, and drive measurable growth with cross-functional partners.
The ideal candidate combines a scientific approach to marketing experimentation with execution discipline, forming hypotheses, running structured tests, and turning insights into revenue
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