Remote Performance Marketing Lead: Growth & CAC Strategy

Boldin; Mill Valley (CA); Remote; USD 140,000 - 175,000; Full time

Job summary

Boldin is seeking a hands-on Performance Marketing Lead to own paid user acquisition end to end. You’ll manage SEM and paid social budgets, write copy, set up landing page tests, and report CAC targets across Growth, Data, Product, and Creative teams.

You’ll expand into new channels like CTV, podcasts, and sponsorships as data supports it, driving efficiency and downstream revenue growth in a fast-paced startup environment.

Qualifications

• 6+ years in performance marketing or paid acquisition in a consumer/B2C environment.
• Hands-on operator in Google Ads and paid social (Meta at minimum).
• Managed a paid budget of at least $1M annually and hit efficiency targets.
• Strong analytical skills with BI/warehouse data.
• Experience with subscription/freemium models and optimizing downstream revenue.
• Demonstrated CRO instincts and landing page testing.
• Clear written communication for leadership audiences.

Responsibilities

• Own paid acquisition strategy across channels with initial focus on SEM and paid social.
• Manage and optimize the paid media budget across channels.
• Run end-to-end campaign management: strategy, build, launch, optimize, report.
• Improve account performance via keyword work, ad copy tests, and bid strategy.
• Establish a cadence of testing for ads, creatives, audiences, and landing pages.
• Collaborate with product/design to improve landing pages and funnels.
• Track performance against CAC, LTV:CAC, CPA, ROAS and tie to registrations/revenue.
• Analyze audience data to find new opportunities and cut inefficiencies.
• Report on paid performance weekly and guide next steps.
• Coordinate with data team to ensure attribution and tracking are trustworthy.

Skills

Performance marketing

Google Ads

Paid social

Budget ownership

Analytics

Attribution

CRO instincts

Communication

Small-team agility

Tools

Google Ads

Meta Ads

BI

Data warehouse

Job description

Boldin is seeking a hands-on Performance Marketing Lead to own paid user acquisition end to end. You’ll manage SEM and paid social budgets, write copy, set up landing page tests, and report CAC targets across Growth, Data, Product, and Creative teams.

You’ll expand into new channels like CTV, podcasts, and sponsorships as data supports it, driving efficiency and downstream revenue growth in a fast-paced startup environment.