Remote Performance Marketer: Paid Search & Growth

The Global Talent Co.; United States; Remote; USD 60,000 - 90,000; Part time

Job summary

The Global Talent Co. is seeking a Performance Marketer (Paid Search Focus) to join its in-house team in a remote-first environment. This role supports Google Ads campaigns and broader paid media across Meta, LinkedIn, and emerging platforms, aiming to scale candidate acquisition globally.

You will own keyword strategy, bidding, testing, and optimization, collaborating with Creative and Content teams to drive high-converting assets and strong performance metrics.

Qualifications

• 3–6 years of hands-on experience with Google Ads (Paid Search).
• Strong knowledge of keyword research, bidding strategies, match types, and conversion optimization.
• Proven ability to improve campaign performance and reduce acquisition costs.
• Experience using Google Analytics, Looker Studio, Mixpanel or similar tools.
• Comfortable scaling budgets across multiple channels.
• Experience collaborating with creative teams to develop high-converting assets.
• Familiarity with Reddit Ads, X Ads (Twitter), or TikTok Ads.
• Remote-first work environment is a plus.

Responsibilities

• Plan, manage, and optimize Google Ads campaigns and support Meta/LinkedIn initiatives.
• Own keyword strategy, bidding, and search intent optimization.
• Test and adopt emerging platforms like Reddit, X, and TikTok.
• Oversee full lifecycle of campaigns: targeting, briefing, testing, reporting, optimization.
• Coordinate with Creative and Content teams to improve ad creatives.
• Monitor KPIs such as CPL, CPA, and ROAS; translate data into actions.
• Stay updated on platform updates and industry trends.
• Continuously A/B test headlines, creatives, landing pages, and CTAs.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Keyword research

A/B testing

Tools

Google Analytics

Looker Studio

Mixpanel

Job description

The Global Talent Co. is seeking a Performance Marketer (Paid Search Focus) to join its in-house team in a remote-first environment. This role supports Google Ads campaigns and broader paid media across Meta, LinkedIn, and emerging platforms, aiming to scale candidate acquisition globally.

You will own keyword strategy, bidding, testing, and optimization, collaborating with Creative and Content teams to drive high-converting assets and strong performance metrics.