Performance Marketer (Part-Time | Paid Search Focus)

The Global Talent Co.; United States; Remote; USD 60,000 - 90,000; Part time

Job summary

The Global Talent Co. is seeking a Performance Marketer (Paid Search Focus) to join its in-house team in a remote-first environment. This role supports Google Ads campaigns and broader paid media across Meta, LinkedIn, and emerging platforms, aiming to scale candidate acquisition globally.

You will own keyword strategy, bidding, testing, and optimization, collaborating with Creative and Content teams to drive high-converting assets and strong performance metrics.

Qualifications

• 3–6 years of hands-on experience with Google Ads (Paid Search).
• Strong knowledge of keyword research, bidding strategies, match types, and conversion optimization.
• Proven ability to improve campaign performance and reduce acquisition costs.
• Experience using Google Analytics, Looker Studio, Mixpanel or similar tools.
• Comfortable scaling budgets across multiple channels.
• Experience collaborating with creative teams to develop high-converting assets.
• Familiarity with Reddit Ads, X Ads (Twitter), or TikTok Ads.
• Remote-first work environment is a plus.

Responsibilities

• Plan, manage, and optimize Google Ads campaigns and support Meta/LinkedIn initiatives.
• Own keyword strategy, bidding, and search intent optimization.
• Test and adopt emerging platforms like Reddit, X, and TikTok.
• Oversee full lifecycle of campaigns: targeting, briefing, testing, reporting, optimization.
• Coordinate with Creative and Content teams to improve ad creatives.
• Monitor KPIs such as CPL, CPA, and ROAS; translate data into actions.
• Stay updated on platform updates and industry trends.
• Continuously A/B test headlines, creatives, landing pages, and CTAs.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Keyword research

A/B testing

Tools

Google Analytics

Looker Studio

Mixpanel

Job description

PERFORMANCE MARKETER (Paid Search Focus)

Part-Time / Full-Time
Check out The Global Talent Co.’s talent network: https://www.globaltalent.co/network

Your Role:

We’re looking for a sharp, data-driven Performance Marketer to join our in-house team at The Global Talent Co.

This is a part-time or full-time internal role focused primarily on Google Ads (Paid Search) while also supporting broader paid media efforts across Meta, LinkedIn, and emerging advertising platforms.

Your mission will be to scale our candidate acquisition engine by building and optimizing full-funnel paid campaigns that attract and convert top-tier marketing talent from around the world.

Responsibilities:

• Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.

• Own keyword strategy, bidding strategies, and search intent optimization to drive high-quality candidate acquisition.

• Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.

• Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.

• Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.

• Monitor and optimize performance using KPIs such as CPL, CPA, and ROAS.

• Analyze campaign performance and transform data into actionable recommendations.

• Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.

• Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.

• Build and maintain performance dashboards and communicate campaign insights to leadership.

Requirements:

• 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns, with additional experience across Meta and/or LinkedIn Ads.

• Strong understanding of keyword research, search intent, bidding strategies, match types, and conversion optimization.

• Proven success improving campaign performance while reducing acquisition costs.

• Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel , or similar reporting tools.

• Comfortable managing and scaling paid advertising budgets across multiple channels.

• Experience collaborating with creative teams to develop high-converting advertising assets.

• Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.

• Highly autonomous, organized, and comfortable working in a remote-first environment.

Highly Preferred

• Experience running B2B Paid Search campaigns.

• Experience working for an HR, Recruitment, Talent Acquisition, Talent Staffing, Employer Branding, or Remote Hiring company is highly preferred. This is one of the strongest profile indicators for success in this role.

• Experience managing marketing campaigns across international markets (not only within your home country). Candidates who have planned and executed campaigns targeting multiple countries or global audiences will be strongly preferred.

Nice to Have:

• Background in Recruitment Marketing or Talent Acquisition Marketing.

• Experience marketing to marketers or other professional B2B audiences.

• Experience in Lead Generation or broader B2B Performance Marketing.

• Experience scaling campaigns across multiple international regions simultaneously.

About Us:

At The Global Talent Co. , we provide incredible opportunities for the top 5% of global marketers. Join our team and become our employee, gaining access to competitive salaries, long-term career opportunities, and the chance to work with some of the most innovative companies across Europe and the United States.

As your employer, we match exceptional marketing talent with high-growth businesses looking for long-term strategic hires. Our mission is to remove geographical barriers and connect world‑class marketers with leading global companies through remote work.

If you’re passionate about performance marketing and want to make a measurable impact while working alongside an ambitious international team, we’d love to hear from you.