Remote Partnership Marketing Lead

Airbnb; United States; Remote; USD 160,000 - 200,000; Full time

Benefits offered by this job

Remote eligible

Job summary

Airbnb is seeking a Lead, Partnership Marketing to own the strategy and execution across a portfolio of partner campaigns in the US. You will bridge partner brands with Airbnb storytelling, delivering measurable brand and bookings impact.

You will manage the end-to-end lifecycle—from briefs and assets to approvals, launch, and post-campaign analysis—working with Creative, Partnerships, and regional teams. This role emphasizes collaboration, data-driven optimization, and timely, live-event

Qualifications

• 10+ years of experience in brand, partner, or integrated marketing with hands-on campaign delivery.
• Direct experience marketing with external partners (co-marketing, sponsorships, brand collaborations, or channel/affiliate marketing).
• End-to-end campaign experience: brief, creative development, approvals, launch, and measurement.
• Strong partner-facing instincts with credibility to engage external marketing or partnerships teams.
• Comfort moving between brand and performance discussions and defending creative choices with evidence of bookings.
• Experience building process and structure in ambiguous environments.
• Familiarity with incrementality, brand lift studies, or attribution across partner-owned media; plus sports/entertainment/travel partners and live events.
• Bachelor's degree or equivalent combination of education and progressive experience.

Responsibilities

• Build and run marketing campaigns on partner channels — bookable placements, integrations, co-branded content, social, email, and on-site/in-venue activations.
• Act as the day-to-day marketing counterpart to each partner's marketing team, owning the marketing relationship alongside the Partnership Lead.
• Brief and partner with Creative to produce assets sized for partner channels, and manage a two-way approvals path between Airbnb and partner brand teams.
• Maintain a rolling marketing calendar per partner, synced to both the partner's roadmap and Airbnb's central marketing calendar.
• Define and report on the brand metrics that matter per partner, partnering with Business Operations and Finance, and feed findings back into planning.
• Deliver real-time, in-market marketing during live moments like major events and brand activations.
• Represent partner marketing in Airbnb's broader Marketing planning cycles, keeping Partnerships, PGM, Creative, Comms, and Regional Marketing aligned on what's launching, when, and why.

Skills

Brand marketing

Partner marketing

Campaign execution

Relationship management

Cross-functional collaboration

Stakeholder management

Campaign measurement

End-to-end project delivery

Education

Bachelor's degree

Job description

Airbnb is seeking a Lead, Partnership Marketing to own the strategy and execution across a portfolio of partner campaigns in the US. You will bridge partner brands with Airbnb storytelling, delivering measurable brand and bookings impact.

You will manage the end-to-end lifecycle—from briefs and assets to approvals, launch, and post-campaign analysis—working with Creative, Partnerships, and regional teams. This role emphasizes collaboration, data-driven optimization, and timely, live-event