Remote Mobile Growth Lead: Monetization & Retention

Ruby Labs Ltd; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Remote work

Unlimited PTO

Paid national holidays

MacBook provided

Independent contractor agreement

Job summary

Ruby Labs Ltd is building a leading AI-powered consumer app and seeks a Mobile Growth Manager to own monetization and retention on iOS/Android. You’ll own the funnel from store listing to renewal, set ARPU targets, and manage paywall experiments within Apple/Google rules.

You will leverage Claude and automation to move quickly and measure impact across cohorts. The role requires hands-on testing, onboarding optimization, and active collaboration with product and marketing to drive subscriptions

Qualifications

• 5+ years in mobile growth or lifecycle roles on subscription apps.
• Proven ARPU, conversion or retention gains on iOS and Android.
• Hands-on paywall and pricing experimentation (RevenueCat, Superwall or similar).
• Experience with MMPs (AppsFlyer, Adjust, Singular or similar) and with ATT / SKAdNetwork-era measurement.
• Strong experiment discipline: hypotheses, sample sizing, readouts and clean decisions.
• Daily use of Claude or other AI tools for prototyping, analysis and writing.

Responsibilities

• Own mobile growth end-to-end: store page to renewal, across strategy, experimentation, launch, reporting and documentation.
• Deliver a quarterly ARPU target on mobile through conversion, retention and perceived product value.
• Own the paywall and pricing: offerings, packaging, trial and intro-offer structure, price tests by geo, and placement.
• Run them through RevenueCat or an equivalent.
• Own onboarding and activation: shorten the path to the first moment of value and fix drop-offs.
• Build retention and win-back loops: push, in-app messaging, cancellation-save flows and involuntary-churn recovery (billing retries, grace periods).
• Own store conversion: ASO, listing and screenshot tests, ratings and review prompts on the App Store and Google Play.
• Keep web and app aligned: manage the web-to-app handoff and entitlement across both.
• Manage signal quality: subscription and in-app events, attribution and MMP data, and measurement under iOS privacy rules (ATT / SKAdNetwork).
• Run a structured experiment process: own the mobile backlog, with a clear hypothesis, target metric and kill/scale rule for every test.
• Run the A/B tests end to end.
• Review sessions daily: find friction, drop-offs and behavioural patterns, and turn them into backlog items.
• Build the reporting: Mixpanel dashboards and a weekly report on mobile ARPU, trial conversion, ROI D7 on matured cohorts, 1-hour cancellation and retention.
• Own policy compliance: keep paywalls, subscription disclosure, refunds and store listings within Apple and Google rules, with prevention-first checks before launch.
• Prototype with AI: use Claude and automation for prototypes, analysis and reporting, and ship the ones that work.
• Diagnose drops and spikes quickly and act on them.
• Document tests, learnings and playbooks.

Skills

ARPU optimization

Retention optimization

Experimentation discipline

AI prototyping

Ownership mindset

StoreKit / Play Billing

Tools

RevenueCat

Mixpanel

AppsFlyer

Adjust

Singular

SKAdNetwork

Job description

Ruby Labs Ltd is building a leading AI-powered consumer app and seeks a Mobile Growth Manager to own monetization and retention on iOS/Android. You’ll own the funnel from store listing to renewal, set ARPU targets, and manage paywall experiments within Apple/Google rules.

You will leverage Claude and automation to move quickly and measure impact across cohorts. The role requires hands-on testing, onboarding optimization, and active collaboration with product and marketing to drive subscriptions