Mobile Growth Lead: Monetization, Retention & ARPU

Ruby Labs Ltd; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Ruby Labs is seeking a Growth Lead to own monetization and retention for an AI LLM chat mobile app on iOS and Android. You will drive ARPU, trial-to-paid conversion, retention, and win-back loops with data-driven hypotheses.

Lead end-to-end growth from store presence to paid renewal, delivering quarterly ARPU targets and optimizing value perception. Collaborate across teams to implement retention strategies using push, in-app messaging, and cancellation-save flows.

Qualifications

• 5+ years in mobile growth, product growth, or lifecycle roles on subscription apps.
• Hands-on with RevenueCat, Mixpanel, ASO, and MMPs like AppsFlyer.
• Use AI tools like Claude for faster prototyping and analysis.

Responsibilities

• Own mobile growth end-to-end from store page to paid conversion and renewal.
• Deliver quarterly ARPU target through conversion, retention, and perceived product value.
• Build retention and win-back loops via push, in-app messaging, and cancellation-save flows.

Skills

Mobile growth

Retention marketing

A/B testing

Analytics

Tools

RevenueCat

Mixpanel

ASO

AppsFlyer

Job description

Ruby Labs is seeking a Growth Lead to own monetization and retention for an AI LLM chat mobile app on iOS and Android. You will drive ARPU, trial-to-paid conversion, retention, and win-back loops with data-driven hypotheses.

Lead end-to-end growth from store presence to paid renewal, delivering quarterly ARPU targets and optimizing value perception. Collaborate across teams to implement retention strategies using push, in-app messaging, and cancellation-save flows.