AI-Driven Growth PM, D2C Subscriptions & ARPU

Ruby Labs Ltd; Atlanta (GA); Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Paid national holidays

Remote work from anywhere

Flexible contractor arrangement

Job summary

Ruby Labs Ltd in the United States seeks a Senior Growth Product Manager for a core D2C subscription product. You will own the full growth lifecycle, from research to proven results, focusing on increasing ARPU by delivering high-value tests in the post-purchase experience.

Reporting to the Head of Growth, you will rely on AI tooling, user research, and analytics to identify where users miss value and why they churn, then ship fast, validated experiments with cross-functional partners.

Qualifications

• 3+ years in product growth roles on D2C subscription or consumer products.
• Hands-on user research, competitor analysis, and product analytics (Mixpanel or equivalent).
• Active daily use of AI tools (Claude or equivalent) to accelerate concept, analysis, and prototype work.
• Experience with subscription onboarding, engagement, or cancellation flows is a bonus.

Responsibilities

• Own the full growth lifecycle for a core D2C subscription product, from research to validated results.
• Write clear, testable specs and collaborate daily with engineering to ship tests that work.
• Coordinate with CRO and data teams to ensure tests run in sequence and results are correctly interpreted.
• Use AI tooling to accelerate concept, analysis, and UX design of experiments.
• Identify where users miss value and drive ARPU through high-value post-purchase tests.

Skills

Growth product management

D2C subscription experience

User research

Analytics / data-driven

Experiment design / A/B testing

AI tooling

Tools

Mixpanel

Claude AI

Job description

Ruby Labs Ltd in the United States seeks a Senior Growth Product Manager for a core D2C subscription product. You will own the full growth lifecycle, from research to proven results, focusing on increasing ARPU by delivering high-value tests in the post-purchase experience.

Reporting to the Head of Growth, you will rely on AI tooling, user research, and analytics to identify where users miss value and why they churn, then ship fast, validated experiments with cross-functional partners.