Remote Marketing Manager: EdTech Growth & Strategy

Cengage Group; California City (CA); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a results-driven marketer to develop and implement comprehensive marketing plans across B2B and B2C channels. You will collaborate with cross-functional teams, analyze market trends, and drive new initiatives to expand online education access and student outcomes.

The role emphasizes strategic planning, digital campaigns, and the use of data analytics tools to optimize engagement and acquisition while supporting a broad, inclusive talent culture.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to manage multiple priorities and meet deadlines.
• Experience with market analysis, strategy development, and cross-functional collaboration.
• Familiarity with B2B and B2C marketing channels and digital education products.

Responsibilities

• Develop and implement marketing plans aligned with company goals.
• Collaborate with cross-functional teams to deliver aligned results.
• Analyze market trends and identify strategic opportunities.
• Implement and manage innovative marketing strategies across channels.
• Support communications through technology for internal and external audiences.
• Provide effective support to the marketing team to achieve objectives.

Skills

Marketing strategy

Cross-functional leadership

Market analysis

B2B marketing

B2C marketing

Digital education

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Microsoft Office

Government education funding

Channel marketing

Product marketing

AI tools

Campaign management

Education

BS or BA in Marketing, Communications, Business, or a related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office Suite

Job description

Cengage Group is seeking a results-driven marketer to develop and implement comprehensive marketing plans across B2B and B2C channels. You will collaborate with cross-functional teams, analyze market trends, and drive new initiatives to expand online education access and student outcomes.

The role emphasizes strategic planning, digital campaigns, and the use of data analytics tools to optimize engagement and acquisition while supporting a broad, inclusive talent culture.