Remote Associate Marketing Manager: Growth & Strategy

Cengage Group; Columbus (OH); A distancia; USD 52.000 - 83.000; Jornada completa

Descripción de la vacante

Cengage Group is seeking a marketing professional to develop and execute plans that align with our goals, collaborating across teams to drive results and improve learner outcomes. This role emphasizes strategic analysis, multi-channel campaigns, and data-driven decision making.

You will leverage tools like Pardot, Google Analytics, and WordPress to optimize campaigns, support communications, and enhance customer acquisition in both B2B and B2C contexts.

Formación

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsabilidades

• Develop and implement marketing plans aligned with company goals.
• Collaborate with cross-functional teams to deliver results.
• Analyze market trends and identify strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support communications through technology.
• Provide effective support to the marketing team to achieve objectives.

Conocimientos

Ability to manage multiple priorities

Market analysis and strategy develop

Written, verbal, and presentation

Collaboration and interpersonal skills

Digital education passion

B2B and B2C marketing experience

Cross-functional project leadership

Marketing process optimization

Educación

BS or BA in Marketing, Communications, Business, or related field

Herramientas

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office Suite

Descripción del empleo

Cengage Group is seeking a marketing professional to develop and execute plans that align with our goals, collaborating across teams to drive results and improve learner outcomes. This role emphasizes strategic analysis, multi-channel campaigns, and data-driven decision making.

You will leverage tools like Pardot, Google Analytics, and WordPress to optimize campaigns, support communications, and enhance customer acquisition in both B2B and B2C contexts.