Remote Marketing Manager — Growth & Strategy

Cengage Group; California; Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is a global education technology company serving millions of learners. We provide affordable digital products and services to prepare students for the workforce.

This role supports ed2go, Cengage’s online learning platform, and focuses on driving growth across B2B and B2C channels. You will develop and implement marketing plans, analyze trends, and collaborate with teams to deliver measurable results.

Qualifications

• Bachelor’s degree in Marketing or related field and marketing strategy experience.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with strong responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with both B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with company goals.
• Collaborate with cross-functional teams to deliver results through alignment.
• Analyze market trends and determine strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to help achieve objectives.

Skills

Market analysis

Strategy development

Cross-functional collaboration

Presentation skills

Digital education passion

B2B marketing

B2C marketing

Campaign optimization

Marketing automation

Education

BS/BA in Marketing, Communications, or related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office

Job description

Cengage Group is a global education technology company serving millions of learners. We provide affordable digital products and services to prepare students for the workforce.

This role supports ed2go, Cengage’s online learning platform, and focuses on driving growth across B2B and B2C channels. You will develop and implement marketing plans, analyze trends, and collaborate with teams to deliver measurable results.