Remote Marketing Director - DTC Growth & Brand

CRI Genetics; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

PTO & holidays

Catered lunches

Company outings

Job summary

CRI Genetics is seeking a Marketing Director to build and lead the growth engine as the company expands into health tech. The role oversees brand, acquisition, lifecycle and launch strategy, reporting to leadership with ownership of the overall marketing direction.

We require 5+ years in growth marketing leadership, hands‑on success with Meta/Google ads, and strong metrics discipline (CAC, LTV, ROAS). Remote position with hybrid collaboration expectations.

Qualifications

• 5+ years of hands‑on growth/performance marketing experience in DTC, ecommerce, or subscription businesses, including leading a team.
• Proven track record launching and scaling paid campaigns across Meta and Google with hands‑on budget management.
• Hands‑on experience building lifecycle marketing flows (welcome, post‑purchase, win‑back) in Klaviyo, HubSpot, or similar.
• Strong understanding of KPIs (CAC, LTV, ROAS, contribution margin) and analytics/attribution tools like Google Analytics.
• Proven ability to lead marketing teams, manage agencies, and drive startup/high‑growth initiatives.

Responsibilities

• Own full‑funnel marketing strategy from acquisition through retention and revenue growth.
• Launch, test, and scale paid channels (Meta, Google, TikTok); cut underperformers based on unit economics.
• Lead go‑to‑market for new products and channels; run structured A/B testing across ads, landing pages, emails, and offers.
• Build and optimize lifecycle marketing flows, creative testing programs, and high‑performing assets.
• Manage budget like a P&L and track KPIs (CAC, LTV, ROAS, contribution margin).
• Build, lead, and mentor the marketing team; manage agencies and scalable SOPs.

Skills

Growth marketing

Team leadership

Paid media

Lifecycle marketing

Analytics & attribution

UGC creative strategy

Tools

Klaviyo

HubSpot

Google Analytics

Job description

CRI Genetics is seeking a Marketing Director to build and lead the growth engine as the company expands into health tech. The role oversees brand, acquisition, lifecycle and launch strategy, reporting to leadership with ownership of the overall marketing direction.

We require 5+ years in growth marketing leadership, hands‑on success with Meta/Google ads, and strong metrics discipline (CAC, LTV, ROAS). Remote position with hybrid collaboration expectations.