Marketing Director

CRI Genetics; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

PTO & holidays

Catered lunches

Company outings

Descripción de la vacante

CRI Genetics is seeking a Marketing Director to build and lead the growth engine as the company expands into health tech. The role oversees brand, acquisition, lifecycle and launch strategy, reporting to leadership with ownership of the overall marketing direction.

We require 5+ years in growth marketing leadership, hands‑on success with Meta/Google ads, and strong metrics discipline (CAC, LTV, ROAS). Remote position with hybrid collaboration expectations.

Formación

• 5+ years of hands‑on growth/performance marketing experience in DTC, ecommerce, or subscription businesses, including leading a team.
• Proven track record launching and scaling paid campaigns across Meta and Google with hands‑on budget management.
• Hands‑on experience building lifecycle marketing flows (welcome, post‑purchase, win‑back) in Klaviyo, HubSpot, or similar.
• Strong understanding of KPIs (CAC, LTV, ROAS, contribution margin) and analytics/attribution tools like Google Analytics.
• Proven ability to lead marketing teams, manage agencies, and drive startup/high‑growth initiatives.

Responsabilidades

• Own full‑funnel marketing strategy from acquisition through retention and revenue growth.
• Launch, test, and scale paid channels (Meta, Google, TikTok); cut underperformers based on unit economics.
• Lead go‑to‑market for new products and channels; run structured A/B testing across ads, landing pages, emails, and offers.
• Build and optimize lifecycle marketing flows, creative testing programs, and high‑performing assets.
• Manage budget like a P&L and track KPIs (CAC, LTV, ROAS, contribution margin).
• Build, lead, and mentor the marketing team; manage agencies and scalable SOPs.

Conocimientos

Growth marketing

Team leadership

Paid media

Lifecycle marketing

Analytics & attribution

UGC creative strategy

Herramientas

Klaviyo

HubSpot

Google Analytics

Descripción del empleo

Marketing Director - Genetics Company Expanding into Health Tech

For over a decade, CRI Genetics has turned raw DNA into clear, personal insights for nearly a million customers. Now we've launched our next chapter: a smart wearable that combines 24/7 biometric tracking with each user's genetic profile and an AI they can ask about their own DNA. It explains not just what changed in your body, but why.

The product is live and the category is just forming. We’re hiring a Marketing Director to build and lead the growth engine: brand, acquisition, lifecycle and launch strategy. You’ll report directly to leadership and have real ownership of the overall strategy.

Role Description

• Job Title: Marketing Director
• Overview: DTC growth marketer with a proven track record of leading full-funnel strategy and execution — building scalable acquisition and retention engines for consumer products while managing high-performing teams, agencies, and cross-functional partners.
• Experience: +5 years of experience as Head of Marketing / Director of Marketing / Marketing Manager
• Job Type: Full Time, Hybrid Schedule
• Benefits: Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings.

Responsibilities

• Own full-funnel marketing strategy — from acquisition through retention — driving measurable revenue growth, not just traffic.
• Launch, test, and scale paid channels (Meta, Google, TikTok, and emerging platforms), cutting underperformers based on unit economics.
• Lead go-to-market execution for new products and channels, and run structured A/B testing across ads, landing pages, email, and offers.
• Build and optimize lifecycle marketing flows, creative testing programs, and high-performing ad/email/landing page assets.
• Manage the marketing budget like a P&L, and track core KPIs (CAC, LTV, ROAS, contribution margin) to guide real-time decisions.
• Build, lead, and mentor the marketing team, manage agencies and cross-functional partners, and develop scalable systems and SOPs for repeatable execution.

Requirements

• 5+ years of hands‑on growth/performance marketing experience in DTC, eCommerce, or subscription businesses, (including 5+ years leading a team)
• Proven track record launching and scaling paid campaigns across Meta and Google (YouTube/TikTok a plus) — hands‑on budget management, not just reviewing agency reports.
• Hands‑on experience building lifecycle marketing flows (welcome, post‑purchase, win‑back, behavioral triggers) in Klaviyo, HubSpot, or similar platforms.
• Strong command of understanding KPIs (CAC, LTV, ROAS, contribution margin, payback period) and analytics/attribution tools like Google Analytics — used to drive decisions, not just report on them.
• Proven ability to lead marketing teams and manage agencies; startup/high‑growth experience and UGC‑driven creative strategy are a plus.

This is a remote position.