Marketing Director

CRI Genetics; Redondo Beach (CA); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health Benefits 100% Paid by Company

PTO / Sick Time / Holiday Pay

Catered lunches

Company Outings

Job summary

CRI Genetics is expanding into health tech with a remote Marketing Director role. You will own growth strategy, lead acquisition and lifecycle, and build the team's capabilities as we launch a smart wearable combining biometric tracking with genetic profiles.

You''ll manage paid channels, GTM for new products, and partner with cross-functional teams, agencies, and leadership to define the category and drive revenue.

Qualifications

• 5+ years in growth/performance marketing in DTC/eCommerce, with team leadership.
• Proven track record launching and scaling paid campaigns on Meta and Google.
• Hands-on lifecycle marketing flows in Klaviyo or HubSpot.
• Strong KPI and analytics mindset; experience with attribution tools.

Responsibilities

• Own full-funnel marketing strategy from acquisition to retention.
• Launch and scale paid channels; optimize based on unit economics.
• Lead go-to-market for new products and channels; run A/B tests.
• Build lifecycle flows, testing programs, and assets.
• Manage budget like a P&L and track KPIs to guide decisions.
• Build and mentor marketing team and SOPs for repeatable execution.

Skills

Growth marketing

DTC marketing

Team leadership

Tools

Klaviyo

HubSpot

Google Analytics

Job description

Marketing Director - Genetics Company Expanding Into Health Tech

For over a decade, CRI Genetics has turned raw DNA into clear, personal insights for nearly a million customers. Now we've launched our next chapter: a smart wearable that combines 24/7 biometric tracking with each user's genetic profile and an AI they can ask about their own DNA. It explains not just what changed in your body, but why.

The product is live and the category is just forming. We're hiring a Marketing Director to build and lead the growth engine: brand, acquisition, lifecycle and launch strategy. You'll report directly to leadership and have real ownership of the overall strategy.

If you've scaled a DTC or health tech brand and want to help define a new category,

Role Description

• Job Title: Marketing Director
• Overview: DTC growth marketer with a proven track record of leading full-funnel strategy and execution — building scalable acquisition and retention engines for consumer products while managing high-performing teams, agencies, and cross-functional partners.
• Experience: +5 years of experience as Head of Marketing / Director of Marketing / Marketing Manager
• Job Type: Full Time, Hybrid Schedule
• Benefits: Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings.

Responsibilities

• Own full-funnel marketing strategy — from acquisition through retention — driving measurable revenue growth, not just traffic.
• Launch, test, and scale paid channels (Meta, Google, TikTok, and emerging platforms), cutting underperformers based on unit economics.
• Lead go-to-market execution for new products and channels, and run structured A/B testing across ads, landing pages, email, and offers.
• Build and optimize lifecycle marketing flows, creative testing programs, and high-performing ad/email/landing page assets.
• Manage the marketing budget like a P&L, and track core KPIs (CAC, LTV, ROAS, contribution margin) to guide real-time decisions.
• Build, lead, and mentor the marketing team, manage agencies and cross-functional partners, and develop scalable systems and SOPs for repeatable execution.

Requirements

• 5+ years of hands-on growth/performance marketing experience in DTC, eCommerce, or subscription businesses, (including 5+ years leading a team)
• Proven track record launching and scaling paid campaigns across Meta and Google (YouTube/TikTok a plus) — hands-on budget management, not just reviewing agency reports.
• Hands-on experience building lifecycle marketing flows (welcome, post-purchase, win-back, behavioral triggers) in Klaviyo, HubSpot, or similar platforms.
• Strong command of understanding KPIs (CAC, LTV, ROAS, contribution margin, payback period) and analytics/attribution tools like Google Analytics — used to drive decisions, not just report on them.
• Proven ability to lead marketing teams and manage agencies; startup/high-growth experience and UGC-driven creative strategy are a plus.

This is a remote position.