Head of Marketing - DTC Growth & Remote Work

CRI Genetics; Redondo Beach (CA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health benefits 100% paid by company

PTO / Sick Time / Holiday Pay

Catered lunches

Company outings

Job summary

CRI Genetics is seeking a Head of Marketing to build and lead the growth engine for a genetics-driven health tech venture. You will own brand, acquisition, lifecycle, and launch strategy, reporting to leadership and shaping the overall marketing direction.

The role requires 5+ years in head/director marketing, hands-on paid media across Meta/Google, lifecycle marketing in Klaviyo or HubSpot, and strong KPI analytics. Flexible work-from-home options, hybrid schedule.

Qualifications

• 5+ years of hands-on growth/performance marketing in DTC/eCommerce or subscription businesses.
• 5+ years leading a marketing team in startup/high-growth settings.
• Proven track record launching and scaling paid campaigns on Meta and Google.
• Experience building lifecycle marketing flows in Klaviyo, HubSpot, or similar platforms.
• Strong KPI literacy with CAC, LTV, ROAS, contribution margin, payback period; proficient analytics.

Responsibilities

• Own full-funnel marketing strategy — from acquisition to retention — driving measurable revenue growth.
• Launch, test, and scale paid channels (Meta, Google, TikTok) with unit economics focus.
• Lead go-to-market execution for new products and channels; run structured A/B tests across ads, landing pages, email, and offers.
• Build lifecycle marketing flows and scalable creative testing programs.
• Manage marketing budget like a P&L and track core KPIs to guide real-time decisions.
• Build and mentor the marketing team, manage agencies and cross-functional partners; develop SOPs for repeatable execution.

Skills

Growth marketing

Paid media management

Lifecycle marketing

Team leadership

Analytics / GA

Tools

Klaviyo

HubSpot

Google Analytics

Job description

CRI Genetics is seeking a Head of Marketing to build and lead the growth engine for a genetics-driven health tech venture. You will own brand, acquisition, lifecycle, and launch strategy, reporting to leadership and shaping the overall marketing direction.

The role requires 5+ years in head/director marketing, hands-on paid media across Meta/Google, lifecycle marketing in Klaviyo or HubSpot, and strong KPI analytics. Flexible work-from-home options, hybrid schedule.