Growth Marketing Manager - DTC

CRI Genetics; Redondo Beach (CA); Hybrid; USD 110,000 - 180,000; Full time

Benefits offered by this job

Health Benefits 100% Paid by Company

PTO / Sick Time / Holiday Pay

Catered lunches

Company Outings

Job summary

CRI Genetics is expanding into health tech with a new wearable and AI insights product. We seek a Marketing Growth Manager to own the growth engine across brand, acquisition, lifecycle and launch strategy.

You will own the paid media strategy, manage budgets, and drive new-customer acquisition through Meta and Google. Ideal candidates have 3+ years in paid acquisition for DTC/eCommerce, hands-on Meta and Google expertise, and strong tracking and testing discipline.

Qualifications

• 3+ years hands-on paid acquisition in DTC/eCommerce/subscription.
• In-platform Meta Ads with prospecting, retargeting, and creative testing.
• In-platform Google Ads across Search & Shopping/Performance Max; YouTube a plus.
• Strong CAC, ROAS, MER, LTV and payback understanding for daily budget decisions.
• GA4 tracking setup: pixels, Conversions API, Tag Manager.
• Experience with A/B testing, landing-page optimization, and lifecycle marketing.

Responsibilities

• Own new-customer acquisition across Meta and Google (Search, Shopping, Performance Max, YouTube).
• Scale winning campaigns and cut underperformers based on CAC, ROAS, and payback.
• Plan, pace, and forecast paid media budget against new-customer and revenue targets.
• Run a continuous testing program across creative, audiences, offers, and landing pages with hypotheses.
• Brief and manage ad creative, including UGC and creator content, to sustain a pipeline of winners.
• Optimize landing pages and the DTC purchase funnel to convert paid traffic into customers.
• Own tracking and reporting (GA4, Meta Pixel/Conversions API, Tag Manager) and collaborate with lifecycle team for retention.

Skills

Paid acquisition

Meta Ads

Google Ads

CAC/ROAS analysis

Landing page optimization

AB testing

GA4 tracking

Klaviyo / lifecycle

Tools

GA4

Tag Manager

Meta Pixel

Conversions API

Klaviyo

Job description

Marketing Growth Manager - Genetics Company Expanding into Health Tech

For over a decade, CRI Genetics has turned raw DNA into clear, personal insights for nearly a million customers. Now we've launched our next chapter: a smart wearable that combines 24/7 biometric tracking with each user's genetic profile and an AI they can ask about their own DNA. It explains not just what changed in your body, but why.

The product is live and the category is just forming. We're hiring a Marketing Growth Manager to build and lead the growth engine: brand, acquisition, lifecycle and launch strategy. You'll report directly to leadership and have real ownership of the overall strategy.

Role Description:

• Job Title: Marketing Growth Manager
• Overview: DTC growth marketer with a proven track record of driving new-customer acquisition through paid channels, with hands-on expertise in Meta and Google.
• Experience: 3+ years in paid acquisition or growth marketing for DTC, eCommerce, or subscription brands
• Job Type: Full Time, Hybrid Schedule
• Benefits: Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings.

Responsibilities:

• Own new-customer acquisition across Meta and Google (Search, Shopping, Performance Max, YouTube), working hands-on in the ad accounts every week.
• Scale winning campaigns and cut underperformers based on CAC, ROAS, and payback, not vanity metrics.
• Plan, pace, and forecast the paid media budget against new-customer and revenue targets.
• Run a continuous testing program across creative, audiences, offers, and landing pages, with documented hypotheses and clear win/loss criteria.
• Brief and manage ad creative, including UGC and creator content, to keep a steady pipeline of new winners.
• Optimize landing pages and the DTC purchase funnel to turn more paid traffic into customers.
• Own tracking and reporting (GA4, Meta Pixel/Conversions API, Tag Manager), and work with the lifecycle team so new customers flow into retention.

Requirements:

• 3+ years of hands-on paid acquisition experience in DTC, eCommerce, or subscription businesses.
• Hard, in-platform Meta Ads experience: you’ve personally managed prospecting, retargeting, and creative testing with real budgets.
• Hard, in-platform Google Ads experience across Search and Shopping/Performance Max (YouTube a plus).
• Strong command of CAC, ROAS, MER, LTV, and payback, used to make daily budget decisions.
• Proficiency with GA4 and tracking setup (pixels, Conversions API, Tag Manager). You’ve configured tracking, not just read dashboards.
• A/B testing and landing page optimization experience. Klaviyo or lifecycle familiarity, UGC/creator-led creative, and health, wellness, or hardware experience are a plus.

Flexible work from home options available.